What Are Great Topics That Your CEO Can Blog About?
One of the most effective ways to spend your marketing budget is creating compelling content. When your blog talks about what you know, not what you sell, it can generate a lot of organic search results, direct traffic, and inbound leads.
Having your CEO blog can be an even more powerful way for you to increase your company’s profile and establish your company’s domain expertise.
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However, while thought leadership is always a solid topic for CEOs, you can only write so many of those. So, what else can CEOs write about that people want to read and is appropriate for the company’s leader to write?
Howard Sewell is one of the best lead generation specialists in the country, and he focuses on B2B companies, and that is a question he gets a lot. Here is what he said.
Interviewed:
Howard Sewell President Spear Marketing GroupAbout Steve Farnsworth @Steveology
Steve Farnsworth provides strategy, implementation, and internal training for digital/social media marketing, brand journalism, content marketing and creation for lead generation to companies so they can increase customer preference for their brand, shorten their sales cycles, and generate better qualified leads. Call 650-331-0594 to help make these marketing advantageous part of your marketing teams DNA.
Steve Farnsworth's Old Blog 
Ruth - The Freelance Writing Blog
September 27, 2011
Great advice for B2B’s. I work in the tech sector, and I definitely find that my clients are underusing blogs – few B2B companies are taking advantage of the opportunity to use blogs to enhance their brand and ‘drive interaction’. Totally agree!
Steve Farnsworth A.K.A. @Steveology
September 27, 2011
I have been very surprised that more companies have not made domain expertise content a key element in their marketing. The inbound lead data clearly shows that it pay off.
hzhealy
July 17, 2012
People like to see the real person inside the CEO exterior. In addition, I like to see some of the connections and comparisons that can only be made from someone with a high-altitude view. Tell me something about why you’ve made certain decisions for the good of the company. Teach me something about the business conditions in which the company operates. Finally, sometimes it’s not *what* the CEO blogs about but that he or she does it in a conversational style that is both genuine and insightful.