Facebook is going to file for an IPO tomorrow morning.
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In that filing, Facebook will have to disclose long held secrets about how well its business has been performing.
We're going to see if Facebook is growing and how fast, whether it's profitable or not, and who owns how much of the company.
Here are three quick predictions:
- We bet Facebook reports its accounting straight down the line, by the book. Zuckerberg saw how much flack Groupon and Zynga got for their weird numbers, and he wants to keep his company above all that fray.
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- Our guess is that people will be underwhelmed by the actual financials. Facebook's true value isn't its current business – which is nowhere near as good as search – but some future way of capitalizing on the almost 1 billion people who use the site each month.
- Zuckerberg will have a Bezos-like letter that says something how this is day one of a very long haul. He'll say that he is not going to manage this company for the quarterly reports.
On a scale from 1 to 10, we are at about an 11 right now in terms of excitement about tomorrow.
As a pre-IPO startup, Facebook and the people who made it have defined an era.
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What are your predictions for the S1?
