GLAMOROUS WORKOUT: Footwear and accessories brand Charlotte Olympia has teamed up with the activewear and lifestyle brand Bodyism to create a clothing and accessories collection.
The capsule comprises 10 ready-to-wear pieces, a gym bag and two pairs of sneakers. Looks include matching pairs of sports bras and leggings in leopard print, and a long-sleeve top and matching gym bag with the same “Kitty” face embroidery that feature on Olympia’s ballerina flats.
“I wanted to design a range that could be worn out and about, or for working out in the gym. I wanted to add a touch of glamour to sportswear so that you can feel dressed up, even when you’re on the go,” said the brand’s founder and owner Charlotte Dellal, who has a longstanding friendship with the Bodyism team.
Bodyism Activewear cofounder Nathalie Schyllert said Dellal’s playful aesthetic was fully in line with the brand’s philosophy that activewear can be used to make bold fashion statements.
Prices range from 75 pounds, or $108, for a sports bra to 295 pounds, or $425, for the gym bag.
The collection launches in May, and one retail partner for each market has been chosen exclusively for the first month, before it rolls out internationally.
Harrods will be carrying the range exclusively in the U.K., as will Shopbop.com in the U.S. Other retail partners include Stylerunner in Australia, Isetan in Japan and Rubaiyat in Saudi Arabia.
Charlotte Olympia, who hosted her first runway show during London Fashion Week in February, has launched a series of collaborations this year.
In January, she unveiled a collection of lingerie and boudoir-inspired shoes with Agent Provocateur, and has also worked with MAC to design a 26-product beauty range that reflects her love for old Hollywood glamour. The range was launched last month and is distributed at about 800 doors worldwide.