Lady Gaga May Have Just Previewed Haus Beauty on the 2019 Met Gala Red Carpet

UPDATE (May 6, 2019): Are you watching the 2019 Met Gala red carpet yet? Good, so you're well aware that Lady Gaga lit up this year's theme of "Camp: Notes on Fashion" with a four-outfit change on the red (actually kind of pink) carpet and tinsel lashes that looked like they could literally cut you if she looked at you too quickly.

Twitter is already speculating that the pink wagon she pulled onto the red carpet trollying clear, acrylic cases of Joanne-era, pink cowboy hats and bottles of wine are a preview of Gaga's upcoming beauty line, Haus Beauty. (The "Haus of Gaga" words on the wagon can only a tip-off, no?) As a host of this year's Met Gala, it would make perfect economic sense of Gaga to take the opportunity to tease her beauty line in a theatrical and fun way. Twitter seems to think so, too:

I don't know where those images of Haus Beauty makeup products came from, but I don't see them on that wagon. Could be that the actual products are being worn on Gaga herself, much like how Rihanna wore Fenty Beauty before it launched at the 2017 Met Gala. Remember that epic plum-colored draping? Turns out those were actually Killawatt Highlighters. I know, we were shocked, too.

But not this time! This time, we'll learn from the past and put our smart money on the very likely possibility that Gaga is pre-debuting Haus Beauty at this year's Met Gala. If those lashes are involved, I don't see how you wouldn't need to sign some waiver before purchasing and wearing them. Time shall tell, monsters.

UPDATE (April 30, 2019): It's been almost one full year since we first learned (thanks to legal spoiler alerts: patent applications) that Lady Gaga may be launching a makeup brand named Haus Beauty. So far, Haus Beauty has an undeveloped website and a whole lot of desperate Gaga fans waiting for more information about the upcoming makeup launch. And according to the Las Vegas Review Journal, we've just gotten a brick and mortar clue.

The Review Journal reports that "sources who are familiar with her plans for the [beauty] line" have shared that she's constructing a pop-up shop for Haus Beauty on the Las Vegas strip. The pop-up is reportedly being built at the MGM Grand — not-so-coincidentally in the same hotel where Lady Gaga is performing her Las Vegas residency show. The shop is allegedly going up in the spot where Park MGM headliners have previously sold merchandise. That means we may soon be able to see Lady Gaga perform live, and then walk outside of the concert and buy the makeup that created whatever amazing beauty look she just wore onstage.

That's not the only clue: Even more sleuths have uncovered a Haus Laboratories YouTube channel that's linked to Lady Gaga's own channel. As of yet, there are no videos posted, but over 22,000 subscribers are ready and waiting.

We (and at least 22,000 other Gaga fans) are still waiting for an exact launch date to drop. Until then, just imagine all the next-level beauty looks Haus Beauty could help us create.

UPDATE (January 1, 2019): In May 2018, celebrity- and beauty-obsessed Internet sleuths noticed that Lady Gaga's company, Ate My Heart, applied for a trademark for a brand called Haus Beauty. Fans understandably freaked out in the best possible way, setting their calendars for the launch of makeup, skin care, and/or hair care from the singer, songwriter, and now award-nominated actor. There was just one problem: no one knew what date to mark on said calendars.

We may be a little closer to learning a launch day, however, as Instagram account @gagas_czech_fan noticed that a website bearing the trademarked brand name had gone live. "THIS IS NOT A DRILL I WILL GIVE YOU UPDATES," they posted in a caption that accompanied a screenshot of hausbeauty.com.

Clicking through reveals a pretty stark site so far, with absolutely no hints about what's to come. However, you have the opportunity to be the first to know what's coming by utilizing the only feature on the site: an email signup. The only other sections of the site are the Terms of Use and the Privacy Policy, which offer no further clues, but confirms that the brand will "store your email address for future reference in order to send you mailers and solicitations and announcements pertaining to our company, its events, releases, product offerings and other information consistent with our company's mission."

Of course, we will be sure to provide an update as soon as we hear one, but if you're a loyal Lady Gaga fan, you've probably already given Haus Beauty your email address.

This post originally appeared on May 9, 2018:

It seems like there are more celebrities who have beauty brands in the works than those who don't these days. As excited as we get about the products that could come from each star's prospective collection, though, there are definitely a few select celebrities we'd be especially thrilled to see become makeup moguls. And one of those celebrities is reportedly doing exactly that.

As originally reported by The Blast and then put on blast by Instagram's Paul Revere of beauty, @trendmood1, Lady Gaga has filed an application to trademark the name Haus Beauty for a cosmetics line. A quick search on the United States Patent and Trademark Office's website does, indeed, reveal that Gaga's company, Ate My Heart Inc., applied for a standard character mark in late February. According to the application, the Haus Beauty name would be used for a potentially huge number of products, including foundations, blush, lipstick, lip gloss, eyeliner, eye shadow, perfume, facial cleansers, toner, scrubs, moisturizer, hand cream, masks, highlighter, bronzer, body oil, face wipes, sunscreen, self-tanner, nail polish, and more. The application even lists "fragranced boy care preparations," but we're thinking that might be a typo.

Now it seems, looking back on some of Lady Gaga's Instagram posts, she might have been dropping hints about this beauty-business move for months. Several of her captions on makeup-focused photos include the hashtags #haus, #hausofgaga, and #hauseditorials. She's been leaving us Easter eggs all along.

Although this would be her first foray into her own makeup and skin-care collection, Gaga has had plenty of experience in the beauty industry. In 2009 and 2010, she participated in the M.A.C. Viva Glam campaign, creating lipstick and lip gloss shades to raise money for AIDS research, and in 2012, she launched the fragrance Lady Gaga Fame with Coty. No word on exactly when we can expect to see Beauty Haus products, but the moment we know, we'll update you.

More on Lady Gaga:

• Lady Gaga's Prosthetic Elf Ears Are Seriously Freaky
• Lady Gaga Reveals What Her Chronic Pain Relief Workout Looks Like
• Here's How Lady Gaga’s Go-to Lipstick on Tour Lasts 16 HOURS

Lady Gaga may have Haus Beauty, but we have Beauty Haus:

Follow Marci on Instagram and Twitter, or subscribe to Allure's newsletter for daily beauty stories delivered right to your inbox.