Author/coach Dave Cornelius earned his Doctor of Management in Organizational Leadership and is a lifelong learner, an experienced business and IT professional, and a globally go-to man who empowers others to achieve their very best. He specializes in coaching, training, and leading co-located and distributed teams to deliver quality innovations from concept to cash. He is the award winning founder of 5 Saturdays, a program that empowers students to become leaders in business and STEM fields. His initial book – TRANSFORMING YOUR LEADERSHIP CHARACTER: THE LEAN THINKING AND AGILITY WAY – remains a respected reference book for leaders of all arenas. ELASTIC MINDS is his second publication.
It is obvious why Dave’s coaching and lectures and investment in teaching is so highly respected: the style of his writing is both learned and enthusiastically entertaining. He offers his philosophy in the opening portions of the book and then shares the podium with famous people who have made a difference by using his concept of the ‘elastic mind.’
In his describing his concept of Elastic Minds he states, ‘Elastic minds are creatives who reimagine ways to create businesses, define how people engage in learning, and create tools to change markets. People who possess the ability to think elastically produce game-changing outcomes that are available globally. Favorable socioeconomic environments may enhance the ability to bring the game-changing outcomes to market faster, but the Internet has made it possible for all people to share ideas anytime and anywhere no matter their socioeconomic origin. The imagination of human beings has sustained our existence by creating new ways to harvest food, cure diseases, and cultivate our minds to think beyond what people of 2,000 years ago couldn’t imagine. The demand for human survival is elastic based on the availability of goods and services. An abundance in resources improves the odds for human survival; a shortage has the opposite effect. Elasticity is responsiveness to changes caused by an action. In business, elasticity refers to the relationship between the economics of price (rubber band flow) and market demand (pull). Demand is elastic when changing product prices increase or decrease sales. An example of elasticity is when Thanksgiving and Christmas blockbuster sales drive people to increase demand. The large well-known technology and product companies began from elastic minds and as small business ventures. Microsoft, Apple, Dell, Google, and Amazon were all once small businesses led by people with dreams larger than reality. Those dream became realities and are thriving today. The evolution of startups has become the new model for business development and is an amazing adventure for people young and old. Now, an individual or group of people can bring an idea from concept to market within six months or less, thus enabling small business growth to organically compete in markets reserved only for the established. Cloud computing, connected people, and the abundance of cheap tools make it possible to spawn new ideas faster than ever before. Audiobooks and podcasting are new ways to disseminate new knowledge, and are accessible anytime and anywhere there are mobile connections. A coffee shop owner or Uber driver can become well known through podcasting and blogging about topics that connect with people. The challenge for most of these new small businesses is achieving sustainable entities that can survive the typical one- to three-year life cycle of small business owners. Perhaps for some people, ideas are short-lived and small business don’t usually become big conglomerates. But that’s not human nature. The human condition is always the desire to live longer and preserve a legacy that spans decades and generations.’
Dave shares the six forms of thinking used by innovators to inform and direct business destinies toward success – Creative Thinking, Strategic Thinking, Critical Thinking, Design Thinking, Lean Thinking, and Systems Thinking. To provide depth to each of these areas Dave has provided reports from ten important creative elastic minds. This makes for a powerful series of actual experiences that demonstrate the depth of his impact and his knowledge.
This is a book that may be geared to industry minds, but the tenets are so strong that they will aid all readers. Grady Harp, January 18
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- H.TaylorReviewed in the United Kingdom on January 21, 2018
An interesting reference book
