An updated edition of the older presentation The Next Brand Landscape. This presentation tries to explain the changes in digital media, it's effects and opportunities for marketers.
39. CONCEPT MODEL
Participant initiated Activities / MAP
14.Mars.2009 www.screenplay.no
Helge Tennø
Strategisk Leder / Digital Planner
OUTSIDE
www.SCREENPLAY.no UNIVERSE
IN-STORE
FROM CONTENT
TO SERVICES
MAP INSIDE
ARENAS
UNIVERSE
Wdg.
FOR BRANDS
App.
SERENDIPITY
Mob.
FRESH MOBILE
3scr.
ARENA
SOCIAL
PLATFORM OBJECT RFID FOR BRANDS...
Del-icio-us
EFFECT
ACTIVITIES
TENT
Herd / Swarm
CON
KNOWLEDGE
CONV
ERSAT
ION
INFORMATION
SPARK
CONTAGION
ENTERTAINMENT
SOMETHING
Det må starte en samtale,
WORTH
TOOLS mer en bre noe du ler
TALKING av og sender videre.
ABOUT
VALUE
NEXT
GENERATION STEALABLE
PARTICIPATION
5 PORTABILITY
GUIDELINES
OF COLLABORATION
ACTIVATION