Meat-free meatballs

Swedish furniture giant IKEA who's also become one of Sweden's largest food distributors launches 'köttfribullen' in 2020. 

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  Tasting of the new vegetarian meat-free meatball.

• Ikea will soon offer a meatball made from herbal protein, a so-called meat-free-ball (köttfribulle). The Swedish mega home furnishings store will test the new meat-free-ball with customers early next year with a goal to sell it in stores in the fall of 2020.

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  The new meat-free meatball will be served all over the world in the second half of 2020.

• Ikea, which already offers vegetarian based dishes for schnitzel, lasagna and pasta bolognese, intends for this food group to represent at least one-fifth of sales by 2022. “We sell a lot of meatballs a year and therefore it is very gratifying to be able to offer a more sustainable version made from herbal protein soon. Simply a meat-free-ball,” says Ann Holster, responsible for Ikea Sweden's restaurant business, in a press release.

• With the new meat-free-ball, the company will reduce its climate impact given that a quarter of the carbon dioxide emissions are from food.