Now is a great time to invest in a new app for your business

The fact that we are all navigating unchartered waters should provide some measure of comfort if you are finding decision making a little challenging right now. Knowing how to set your business up for success in vastly different conditions to just a few months ago, and understanding what consumers and clients want from you post-coronavirus, is no easy feat.

The constant headlines about struggling economies and poor retail performance don’t help. But that’s exactly why your marketing must not stop. What’s more, investing in an app design for your business could actually be one of the easiest decisions you make. Here’s why:

We have more time to spend online than ever

The lockdown of leisure services and many workplaces has meant that we all have more time than ever to spend online. This means more time to consume content and engage with you on your app. In terms of numbers, we’re spending an average of 29% more time with our devices each week per adult – that means 41 hours per adult, per week in total.

People expect brands to pioneer new methods of communication

As we mentioned, these are strange times we are living in and, with shoppers and service users all forced to change how they go about their day-to-day lives, they expect brands to adapt and change their approach too.

Google research suggests that forward-thinking businesses are expanding their digital efforts – meaning now could be the perfect time to debut a well-designed, well thought out new app which helps your customers access vital services, ask questions and engage with you, all via a contactless means.

Most people aren’t in a hurry to return to physical transactions

Many of us will admit a longing for things to go back to normal but, at the same time, be wary of things we once took for granted. Things such as walking into a shop and happily mingling with others or sitting on a bus without a mask are no longer possible and for many consumers, no longer an attractive prospect. Our attitudes have shifted hugely and our behaviours have followed suit.

According to research carried out by GloablWebIndex, around half of shoppers don’t see themselves shopping again in store for ‘some time’ or ‘a long time’. Realistically we can expect that to extend to other types of transactions too. Of course, this makes digital king (something we have already seen in soaring eCommerce sales figures and a thriving social commerce space). Your new business app could make life easy for those shoppers – giving them easy access to a trusted product or service, a convenient and familiar way to shop, and no need to physically interact or enter a bricks-and-mortar space. It’s a win-win.