Account Chooser: A Better Way To Log In To The Web?

Comment

The OpenID Foundation will open the doors to the third OpenID Summit on Monday, September 12, 2011, noonish. Of course, you won’t be there, because you’ll be attending or livestreaming the TechCrunch Disrupt conference, but that doesn’t mean it won’t be interesting.

The event, which is co-sponsored by Microsoft and will be held at its Research Campus in Mountain View, will be used as the launch platform for Account Chooser, which is billed on the accompanying website as an “open standard and user interface guidelines for the next generation of web sign in”.

The Account Chooser website, which went live rather quietly, was first spotted by Fusible.

As Fusible notes, the domain name was registered by Eric Sachs, a longtime Product Manager at Google, and is actually owned by the company as a simple WHOIS search reveals. However, the project is clearly an OpenID Foundation one, as you can tell from the copyright notice at the bottom of the Account Chooser website (Sachs is also a board member of the organization).

That said, some quick digging shows that Sachs / Google has been publicly talking about and working on Account Chooser since at least June 2011.

Essentially, Account Chooser appears to be a way for website owners and publishers to alter their traditional username/password-based login systems to one that supports multiple identity providers.

Such a system would also allow people to easily switch between accounts.

For a website owner or publisher, the system could increase sign-up and login rates, as well as reduce costs from hijacked accounts and users who have trouble logging into their account for whatever reason. To deploy Account Chooser, they can use a SaaS vendor such as the Google Identity Toolkit and Janrain Login Helper – or simply build their own.

According to the website, Account Chooser is designed to be protocol-agnostic:

“There are many technical protocols support by identity providers (OpenID v2, SAML, OAuth2, OpenIDConnect, etc.) The Account Chooser is not specific to the protocol, and the website can even use different protocols to support different identity providers.”

A lot more information is available here and here, for both end users, website operators and companies who would like to become identity providers.

Google has been experimenting with the Account Chooser system already for its own sign-in flow, as well as previewing a new design here and there.

There are a few other websites where you can experiment with the system, such as this sample e-commerce site is also available that uses an account chooser and a test site which lets you manually reconfigure your account after you login.

See the video below if the system isn’t clear to you yet.

More TechCrunch

A hacker listed the data allegedly breached from Samco on a known cybercrime forum.

Hacker claims theft of India’s Samco account data

A top European privacy watchdog is investigating following the recent breaches of Dell customers’ personal information, TechCrunch has learned.  Ireland’s Data Protection Commission (DPC) deputy commissioner Graham Doyle confirmed to…

Ireland privacy watchdog confirms Dell data breach investigation

Ampere and Qualcomm aren’t the most obvious of partners. Both, after all, offer Arm-based chips for running data center servers (though Qualcomm’s largest market remains mobile). But as the two…

Ampere teams up with Qualcomm to launch an Arm-based AI server

At Google’s I/O developer conference, the company made its case to developers – and to some extent, consumers –  why its bets on AI are ahead of rivals. At the…

Google I/O was an AI evolution, not a revolution

TechCrunch Disrupt has always been the ultimate convergence point for all things startup and tech. In the bustling world of innovation, it serves as the “big top” tent, where entrepreneurs,…

Meet the Magnificent Six: A tour of the stages at Disrupt 2024

There’s apparently a lot of demand for an on-demand handyperson. Khosla Ventures and Pear VC have just tripled down on their investment in Honey Homes, which offers up a dedicated…

Khosla Ventures, Pear VC triple down on Honey Homes, a smart way to hire a handyman

TikTok is testing the ability for users to upload 60-minute videos, the company confirmed to TechCrunch on Thursday. The feature is available to a limited group of users in select…

TikTok tests 60-minute video uploads as it continues to take on YouTube

Flock Safety is a multibillion-dollar startup that’s got eyes everywhere. As of Wednesday, with the company’s new Solar Condor cameras, those eyes are solar-powered and using wireless 5G networks to…

Flock Safety’s solar-powered cameras could make surveillance more widespread

Since he was very young, Bar Mor knew that he would inevitably do something with real estate. His family was involved in all types of real estate projects, from ground-up…

Agora raises $34M Series B to keep building the Carta for real estate

Poshmark, the social commerce site that lets people buy and sell new and used items to each other, launched a paid marketing tool on Thursday, giving sellers the ability to…

Poshmark’s ‘Promoted Closet’ tool lets sellers boost all their listings at once

Google is launching a Gemini add-on for educational institutes through Google Workspace.

Google adds Gemini to its Education suite

More money for the generative AI boom: Y Combinator-backed developer infrastructure startup Recall.ai announced Thursday it’s raised a $10 million Series A funding round, bringing its total raised to over $12M.…

YC-backed Recall.ai gets $10M Series A to help companies use virtual meeting data

Engineers Adam Keating and Jeremy Andrews were tired of using spreadsheets and screenshots to collab with teammates — so they launched a startup, Colab, to build a better way. The…

Colab’s collaborative tools for engineers line up $21M in new funding

Reddit announced on Wednesday that it is reintroducing its awards system after shutting down the program last year. The company said that most of the mechanisms related to awards will…

Reddit reintroduces its awards system

Sigma Computing, a startup building a range of data analytics and business intelligence tools, has raised $200 million in a fresh VC round.

Sigma is building a suite of collaborative data analytics tools

European Union enforcers of the bloc’s online governance regime, the Digital Services Act (DSA), said Thursday they’re closely monitoring disinformation campaigns on the Elon Musk-owned social network X (formerly Twitter)…

EU ‘closely’ monitoring X in wake of Fico shooting as DSA disinfo probe rumbles on

Wind is the largest source of renewable energy in the U.S., according to the U.S. Energy Information Administration, but wind farms come with an environmental cost as wind turbines can…

Spoor uses AI to save birds from wind turbines

The key to taking on legacy players in the financial technology industry may be to go where they have not gone before. That’s what Chicago-based Aeropay is doing. The provider…

Cannabis industry and gaming payments startup Aeropay is now offering an alternative to Mastercard and Visa

Facebook and Instagram are under formal investigation in the European Union over child protection concerns, the Commission announced Thursday. The proceedings follow a raft of requests for information to parent…

EU opens child safety probes of Facebook and Instagram, citing addictive design concerns

Bedrock Materials is developing a new type of sodium-ion battery, which promises to be dramatically cheaper than lithium-ion.

Forget EVs: Why Bedrock Materials is targeting gas-powered cars for its first sodium-ion batteries

Private equity giant Thoma Bravo has announced that its security information and event management (SIEM) company LogRhythm will be merging with Exabeam, a rival cybersecurity company backed by the likes…

Thoma Bravo’s LogRhythm merges with Exabeam in more cybersecurity consolidation

Consumer protection groups around the European Union have filed coordinated complaints against Temu, accusing the Chinese-owned ultra low-cost e-commerce platform of a raft of breaches related to the bloc’s Digital…

Temu accused of breaching EU’s DSA in bundle of consumer complaints

Here are quick hits of the biggest news from the keynote as they are announced.

Google I/O 2024: Here’s everything Google just announced

The AI industry moves faster than the rest of the technology sector, which means it outpaces the federal government by several orders of magnitude.

Senate study proposes ‘at least’ $32B yearly for AI programs

The FBI along with a coalition of international law enforcement agencies seized the notorious cybercrime forum BreachForums on Wednesday.  For years, BreachForums has been a popular English-language forum for hackers…

FBI seizes hacking forum BreachForums — again

The announcement signifies a significant shake-up in the streaming giant’s advertising approach.

Netflix to take on Google and Amazon by building its own ad server

It’s tough to say that a $100 billion business finds itself at a critical juncture, but that’s the case with Amazon Web Services, the cloud arm of Amazon, and the…

Matt Garman taking over as CEO with AWS at crossroads

Back in February, Google paused its AI-powered chatbot Gemini’s ability to generate images of people after users complained of historical inaccuracies. Told to depict “a Roman legion,” for example, Gemini would show…

Google still hasn’t fixed Gemini’s biased image generator

A feature Google demoed at its I/O confab yesterday, using its generative AI technology to scan voice calls in real time for conversational patterns associated with financial scams, has sent…

Google’s call-scanning AI could dial up censorship by default, privacy experts warn

Google’s going all in on AI — and it wants you to know it. During the company’s keynote at its I/O developer conference on Tuesday, Google mentioned “AI” more than…

The top AI announcements from Google I/O