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Home décor and gift manufacturer Midwest-CBK has hired Jeff Wilson as vice president of product development and creative, effective immediately.
In his new role, Wilson will oversee all aspects of product design and manage growth and development of the Midwest Seasons and G! brands. Wilson brings more than 30 years of industry experience including seven years previously with Midwest-CBK as vice president of creative, product development and marketing, and president.
“Jeff is an inspiring leader with passion, energy and creative vision,” said Keith Schneider, president of Midwest-CBK. “We’re excited to see him return to this role where he has a proven record of success and strategic innovation. Jeff brings a fresh, positive design sensibility to an already strong product line.”
Wilson comes most recently from Byer’s Choice and Hallmark Cards where he served in multiple senior leadership roles, managing the creative development of several new product categories and market opportunities. Over his career, Wilson has built a deep background in rapidly changing retail and consumer platforms and acquired extensive experience in design and sourcing.
“I’m excited to return to Midwest-CBK, and honored to work with the most talented and dedicated team, as well as loyal customers and vendor partners in our industry,” Wilson said. “I look forward to leading the creative development process, continuing to build and deliver on the outstanding design legacy, industry leadership and tradition of the Midwest Seasons and G! brands.”
