REALITY TV star Alex Beattie greeted hundreds of fans at a Kendal clothes store this week. 

The Love Island contestant made an appearance at Urban Celebrity on Tuesday (September 12) and was met by around 300 screaming fans for selfies and autographs. 

The 22-year-old, from Newcastle, is also a personal trainer and model. He appeared on Love Island this year.

The dating reality show takes 12 participants to a Majorcan villa in the hope sparks fly. Islanders are coupled up hope to win the shows £50,000 prize.

Alex, who has been modelling for Urban Celebrity said: “It's not often I'm able to meet people of a younger age so it was a lovely experience for me to be able to do that at the new store. I've been loving working with the Urban Celebrity team and it's been a pleasure to see the retailer doing so well. The store looked fantastic!"