Facebook CEO Mark Zuckerberg has just unveiled the new Facebook Open Graph and Facebook Gestures.
At the f8 conference in San Francisco, Zuckerberg unveiled the company's plan to extend connections and sharing to the next level. As we reported earlier, Facebook felt constrained by the Like button because it was an implicit endorsement of content. Facebook wants users to share everything they are doing, whether it's watching a show or hiking a trail, so it decided to create a way to "express lightweight activity."
"Today we're making it possible to create a whole new class of apps and change industries at the same time," Zuckerberg stated.
To that end, Facebook is launching a new Open Graph for developers to build apps that allow users to share whatever they are doing without overwhelming their friends. It has three key components:
- Apps no longer have to ask for permission to post content to Facebook over and over again. Instead, a new Facebook permissions screen explains exactly what type of stories will be shared the first time you give an app permission to post to your Facebook. Once completed, it will no longer have to ask for permission
- Updates through the new Open Graph appear in the ticker automatically, but do not appear in the News Feed unless it's an important event. This makes it easy to discover new content from your friends in real time.
- Users can share experiences, such as listening to music, through the new Facebok Open Graph and the ticker.
Facebook divided the types of apps that will be built on its platform into four buckets: Communication, Games, Media and Lifestyle.
F8 2011
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More F8 Coverage:
Prepare Yourselves: Facebook To Be Profoundly Changed
Facebook Now Has 800 Million Users
Facebook Timeline: Here’s What It Looks Like [VIDEO]
Facebook Open Graph Seeks to Deliver Real-Time Serendipity
Yahoo Hooks Up With Facebook for Socially Curated News
Facebook Adds TV & Movies to the Stream
What Do You Think of the Facebook Changes? [OPEN THREAD]
Facebook Reveals Major Updates at F8 [LIVE BLOG]