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More on the Automattic mess from my pals at 404 Media:

We still do not know the answers to all of these questions, because Automattic has repeatedly ignored our detailed questions, will not get on the phone with us, and has instead chosen to frame a new opt-out feature as “protecting user choice.” We are at the point where individual Automattic employees are posting clarifications on their personal Mastodon accounts about what data is and is not included. 

The truth is that Automattic has been selling access to this “firehose” of posts for years, for a variety of purposes. This includes selling access to self-hosted blogs and websites that use a popular plugin called Jetpack; Automattic edited its original “protecting user choice” statement this week to say it will exclude Jetpack from its deals with “select AI companies.” These posts have been directly available via a data partner called SocialGist, which markets its services to “social listening” companies, marketing insights firms, and, increasingly, AI companies. Tumblr has its own Firehose, and Tumblr posts are available via SocialGist as well. 

Almost every platform has some sort of post “firehose,” API, or way of accessing huge amounts of user posts. Famously, Twitter and Reddit used to give these away for free. Now they do not, and charging access for these posts has become big business for those companies. This is just to say that the existence of Automattic’s firehose is not anomalous in an internet ecosystem that trades on data. But this firehose also means that the average user doesn’t and can’t know what companies are getting direct access to their posts, and what they’re being used for.

This story goes deeper than the current situation.