2. Netflix LSMM Brand Report
Using Lithium Social Media Monitoring (LSMM), we searched
Facebook, Twitter, YouTube, Flickr, and millions of discussion
groups, forums, and blogs to find out what social customers
are saying about Netflix. We set up a query and generated a
concise report on Netflix’s online brand presence (next page).
Here’s what it all means:
Volume of Mentions
The top graph shows a real-time look at how much buzz there is, and how it’s distributed across blogs,
forums, Facebook, Twitter and news sites. You can see here how it’s been trending over time and when
you’re in the application, you can zero in on hot periods to find out what the buzz was all about.
Sentiment Balance
Natural language processing gives an on-the-fly assessment of the tone and sentiment social customers
use in their conversations. The Sentiment Balance here shows the ratio of positive to negative mentions.
Frequent Words Analysis
The middle graph shows how often words relevant to the brand are showing up in social media mentions—
which words and topics are hot now and which appear to be catching on.
Comparative Data
LSMM brand reports include the ability to look at comparative data. We chose to compare Netflix to
Blockbuster, but you can also use it to find out how your campaigns are doing against each other, which of
your products is most popular, even what share of voice your brand has across the entire industry.
Quotes
Find the needle in the haystack. Quotes identify customer testimonials and rants and raves in real-time so
you can connect with fans that love your brand and convert them into Superfans, reach out to influentials,
and resolve issues.
Contact Lithium
For more information on what your brand can do with Lithium Social Media Monitoring, contact
sales@lithium.com.