Asa Waldstein’s Post

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Vitafoods Europe Startup Tech Innovation Finalist | Simplifying Dietary Supplement Marketing Compliance

#WarningLetterWednesday Step #1 in reducing online marketing risk is removing high-risk "buzzwords". These include Alzheimer's, cancer, diabetes, PTSD, opioid support, depression, and of course COVID. Other "buzzwords" include pain, anxiety, inflammation, and arthritis. Today's warning letter is a smorgasbord of "buzzwords". Read it here: https://lnkd.in/gg-aHSwY Here is a video I made about this. https://lnkd.in/eqC6Datm Authorities look at the 10,000-foot view of a company's online persona. One "buzzword" will likely not attract a warning letter, but claims on social media, videos, blogs, product reviews, hashtags, and ingredients descriptions elevate risk. The authorities piece them together for one big picture of noncompliance. The more "buzzwords" the higher chance of scrutiny. I suggest removing or replacing them with truthful, accurate, and not misleading options. Ensure you have substantiation for any statements you make. Examples: Pain <> Discomfort Anxiety <> mood support #RegulatoryEducationSeries #RegulatoryCompliance

  • Remove high-risk buzzwords
Tracy Gauci

Business Development Manager at Maypro | Founder of NutriDiva | Nutrition & Supplement Brand Builder

2y

Great post Asa, with very useful information! 👌

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