Yahoo! Connected TV Hits 8 Million Devices

27 Jun, 2011 By: Chris Tribbey

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Yahoo!’s connected-TV platform, which includes more than 140 applications, now can be found on more than 8 million devices, the company said June 27.

The company also announced on its blog that 2012 will see several HDTV manufacturers integrate the Yahoo! connected-TV platform into new HDTVs, including Sony, Samsung, Toshiba, LG and Vizio, along with global distributors Haier, Hisense and Vestel.

“Yahoo! will soon roll out the Y! Connected TV Store, which its television manufacturing partners will include in their new sets later this year,” the blog reads. “Apps will be sold for 99 cents to $99, with 70% of the revenue going to publishers and developers. And Yahoo! is seeking advertisers to work on campaigns that leverage broadcast interactivity and device control, so they can hit the ground running when the technologies go public.”

Yahoo! plans to launch two new technologies for its platform, including one that automatically detects what a viewer is watching, and tailors advertising to the content. The other will allow smartphones and tablets to interact with TVs carrying the Yahoo! connected TV platform.
 

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