Just like its popular drink names, Vitaminwater and the CFDA are seeking to both revive and energize the fashion industry with an online design competition.
Just like its popular drink names, Vitaminwater is teaming up with the CFDA to revive and energize the fashion industry with an online design competition.
Some of the most admired in the industry —such as Chris Benz, Derek Lam, Rag & Bone, Richard Chai, Shipley & Halmos, and Vena Cava—are each designing a Vitaminwater-inspired graphic t-shirt as part of the exclusive line, vitaminwater color collection. If you think your creative vision is a must-see, the seventh tee in the line could be yours.
To apply, students need to complete an application, sketch, and mood board. A style expert committee that boasts Andrew Linett, Eric Daman, Joe Zee and Lori Goldstein as members will judge the competition (alongside the 6 CFDA designers who created t-shirts of their own). The innovative winners design will be sold alongside the other six tees on eBay.
Even if your design isnt the one, the style panel are selecting 10 of the most impressive budding designers to flock to NYC for an insider look at the fashion industry.
Ready to show Vitaminwater and the CFDA a fresh fashion perspective? Apply at apps.facebook.com/colorcollection before July 15!
—LAUREN FRANKFORT
