4 Questions to consider when creating content: Is your content citable?

This presentation on “Rocket Content” has some really valuable questions to ask as a content marketer trying to engage senior management at companies.  As you look to develop content and influence your markets, the questions on the final slide are a succinct way to looking at content marketing.  If you are looking to develop content with the potential for thought leadership and going viral inside a potential prospect’s organization this presentation provides some valuable context.  I’d modify how questions slightly as I have done below, but these 4 question are a great starting point for executive content development.

Can your content:

  • Easily be passed to an executive?
  • Credibly be referenced in a presentation?
  • Address an objection?
  • Encourage someone engage your company?

 

Many thanks to Ian Greenleigh of Bizaarvoice.

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4 Comments

  • Reply Cal Braunstein June 13, 2011 at 7:38 am

    4 Questions to consider when creating content: Is your content citable? http://bit.ly/mvM7qO

  • Reply Alltop Branding June 13, 2011 at 7:54 am

    4 Questions to consider when creating content: Is your content citable? http://bit.ly/iCAA81

  • Reply Ian Greenleigh June 14, 2011 at 3:59 pm

    Glad you liked the deck. Hope it helps!

  • Reply Joan Lasselle August 9, 2011 at 7:35 pm

    4 questions to consider when creating #content: Is your content #citable? http://ow.ly/5UGWm #tips

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