CW365 Eloqua Banner Image

From What to Why: Experience Driven Requirements that Work

Traditional requirements gathering techniques are flawed. Typically, all we ask users is what they wantwithout taking into account the way their brain works. This can get us into trouble when we deliver what the user asked for, and it still doens't meet all of their needs. But if we approach requirements through the lens of experience instead, we can dig deeper to reveal experiences and surface motivating factors. What outcomes are people trying to achieve? What does their behaviour reveal about what they need or want? What, for them, is an ideal experience?

In this webinar, we will discuss the challenges with traditional approahces to requirements and propose alternatives that will better equip you to design for where your business is goingnot where it has been.

 

 

Event Summary

OnDemand

Duration: 1 hour
Cost: Complimentary
 

More Information
For more information, contact Content World 365.