Welcome to America, where we (naturally) advertise our future advertisements. Capitalism, man.
As always, expectations are high for this year's slew of Super Bowl commercials, which reportedly cost a whopping $5 million for a 30-second spot. As The Big Game™ in Houston approaches, Super Bowl 51 advertisers have already begun rolling out details and teasers for their 30-90 seconds in the spotlight on February 5. Here's a look at what we can expect from this year's lineup (so far).
Hulu
After a five-year Super Bowl hiatus, Hulu is back. In its second quarter spot, the streaming service is putting all eyes on its new original series, The Handmaid's Tale, which premieres this spring and stars Elisabeth Moss and Samira Wiley.
84 Lumber
After 84 Lumber's original commercial, which included a border wall, was rejected by Fox for being too political, the company decided to show a different part of the journey across the border for its Super Bowl debut. The original, controversial ad will be posted on 84 Lumber's website immediately after the game.
T-Mobile
Justin Bieber, Rob Gronkowski, and Terrell Owens are the lucky celebrities following in Kim Kardashian's T-Mobile footsteps. This year, Bieber offers a comprehensive history of the touchdown dance.
Ghost in the Shell
For her next appearance on the big screen, Scarlett Johansson will take on the role of the Major in Ghost in the Shell, hitting theaters March 31. You can expect to catch this preview just before kickoff.
Audi
Rather than showcasing sleek sports cars, Audi has dedicated its 60 seconds of airtime to a message we can all get behind. In this year's commercial, titled "Daughter," the luxury car brand makes the case for equal pay.
Wonderful Pistachios
Wonderful Pistachios has released its 15-second ad, which features its mascot, Ernie the Elephant, hitting the gym for the first time in a while. We've all been there, Ernie.
Tiffany & Co
Lady Gaga will be making a halftime and commercial appearance this year. Tiffany & Co recently announced that it is teaming up with the singer to promote its Tiffany HardWear collection for the jeweler's first-ever Super Bowl appearance.
Squarespace
For its fourth Super Bowl campaign, Squarespace has decided to lend a hand to aspiring fashion designer, John Malkovich. And you thought he was just in actor. In the 30-second spot, Malkovich takes on another John Malkovich, who seems to be holding his domain hostage.
Buick
Miranda Kerr and Cam Newton make an appearance at a pee wee football game in this year's Buick commercial. The 60-second spot continues Buick's too-good-to-be-a-Buick push.
Kia
Kia will be advertising its 2017 Niro with some help from Melissa McCarthy this year. The full ad shows McCarthy trying to save the planet, but soon realizing that a hybrid car might be her best bet.
Old Spice
For those who don't want to fork over the $5 million, social media might offer a different way to reach Super Bowl watchers. Old Spice will be giving it a try with a commercial that will air on YouTube just before the big game. The first ad of the campaign, "Jungle Hero," is already available.
Budweiser
Budweiser has unveiled an incredibly relevant, pro-immigration commercial for this year's big game. The 60-second ad, which feels more like a short film, follows Adolphus Busch's journey from Germany to America.
Honda
Though Honda hasn't revealed too many details on this year's Super Bowl spot, a teaser for the ad, released on Facebook and Twitter, features Steve Carell and his high school yearbook photo. Nice mustache, Steve.
Mr. Clean
Super Bowl first-timer Mr. Clean will be making a pretty risqué debut during the third quarter this year. The full 30-second commercial, titled "Cleaner of Your Dreams," has already been released on YouTube.
Skittles
Unlike last year's singing Steven Tyler portrait, this year's Skittles Super Bowl commercial comes sans superstar. Instead, the candy company has opted to tell a humble, romantic tale. The complete commercial, which will air during the first quarter, is already available.
Snickers
Fellow Mars brand, Snickers, did not follow Skittles' lead on star power. Instead, the candy bar company announced that this year's ad will feature Adam Driver. What's more, according to the teaser, it will also be the world's first live Super Bowl commercial. That should be interesting.
Intel
There is no escaping Tom Brady this year. The Patriots star will also make an appearance in this year's Intel advertisement. The brand was first to release its teaser, which gives us a glimpse into the life of the superhuman at home.
Wix
The website developing company is back for round two, and this year, they're not messing around. Wix launched its Super Bowl campaign via Facebook Live (an industry first) on January 17. The ad, directed by Louis Leterrier, will feature impressively good looking duo Gal Gadot and Jason Statham.
Hyundai
Hyundai is not in the business of standard commercials this year. The South Korean car company announced that its 90-second, documentary-style commercial will be filmed, edited, and produced during the game. Former NFL champions Joe Montana and Mike Singletary both made appearances in teasers for the ambitious ad, which is scheduled to air immediately after the game.
Turbo Tax
Humpty Dumpty, of nursery rhyme notoriety, landed a lead role in Turbo Tax's first teaser, which aired during the Steelers-Patriots AFC Championship Game Sunday night. Cover your eyes, kids—Humpty's fall is not pretty.
Lexus
The luxury automaker released an extended cut of its Super Bowl commercial, titled "Man and the Machine" on Monday. The video features the dance moves of Lil Buck, the voice of spokeswoman Minnie Driver, and a look at the new Lexus LS and LC.
Avocados from Mexico
Should Super Bowl Commercial awards come around one of these days (definitely not out of the question, at this rate), Avocados From Mexico's 30-second preview, during which John Lovitz tries out his hypnotic abilities, would most definitely take the cake for creepiest teaser.
Other advertisers include Bai, 84 Lumber, Anheuser-Busch brands, and most of the big names in cars. Meanwhile, Doritos will be sitting out for the first time in ten years. BMW has also opted out for 51.
Check back for more updates as the big game approaches.
