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Save time and get REAL results on social media. Hootsuite makes it easy.

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Explore Hootsuite features: What’s in the dashboard?

Schedule, engage, monitor, and analyze social media posts. All in one user-friendly dashboard.

Track hundreds of social media metrics and grow faster on social with these features:

Prove your social ROI with the best analytics

Cue the snaps from your boss. Identify the content that brings in the most engagement and revenue. Benchmark your performance against your competitors and industry overall. You’ll always post at the perfect time for your followers and goals, because Hootsuite crunches the numbers for you. 

  • Best time to post by network and goal

  • Industry and competitor benchmarking

  • Custom reports and report templates 

  • Report scheduling and exporting

  • Paid and organic performance reporting

  • … and so much more

    Schedule or publish social media posts across social media networks, plus:

    Schedule across all your networks in a few taps

    Naptime awaits. With Hootsuite, you can design, schedule, and publish content for all your networks from one dashboard. Create dazzling posts fast with Canva templates, have AI write your captions and hashtags for you, then get approval with seamless workflows.

    • AI caption writer and hashtag generator

    • AI content ideas generator

    • Drag-and-drop social content calendar

    • Canva templates and stock photo library

    • Bulk post 350 posts at once

    • Link in bio and automated link tracking

    • … and so much more

      A single inbox for private and public messaging, plus these features to simplify engagement:

      • Reply to DMs and comments

      • Saved and suggested replies

      • Team inbox assignments

      • Inbox analytics and productivity reports

      • Automated tagging and assigning

      • Generative AI Chatbot (add-on)

      • ... and so much more

      Handle messages and comments in one place

      Entering your self-care era. Reduce the clutter with a unified social media inbox that lets you reply to comments and messages across platforms. Never ghost customers again and respond faster with automated routing, auto-responders, and chatbot integrations. 

      Stay on top of what people are saying and how they feel with these features:

      Stay on top of what people are saying

      You control the narrative. Social listening tools let you monitor keywords, mentions, and hashtags so you’re always up to date about what people are saying about your brand or industry. 

      • Brand mention and keyword search

      • Trending topics by interest

      • AI content creation by trends

      • AI sentiment analysis

      • Easy-to-read data summaries

      • Content monitoring streams

      • … and so much more

        Hootsuite Analytics dashboard with graphs showing engagment rate, post reach, page impressions, and more
        Hootsuite drag-and-drop publishing calendar
        Hootsuite Inbox dashboard
        Hootsuite social listening dashboard features

        What can Hootsuite do for you?

        80%
        reduction in workload using Hootsuite’s chatbot capabilities
        500%
        growth across all social channels using Hootsuite Enterprise
        2M+
        new followers on social media using Hootsuite Enterprise
        Hootsuite social listening features

        Discover the biggest social media trends shaping 2025

        Do you know what the best social strategies have in common? Or what qualities drive social media performance? And how you can apply them to your organization? Dig into our Social Media Trends 2025 report for insights that'll help you drive action and make a real business impact.

        Save time, simplify, and grow faster on social media

        Hootsuite is designed to help you manage social media faster, smarter, and with way less effort. 

        Hootsuite publishing features

        Save hours posting, creating, and analyzing content

        Schedule posts to go live anytime — even if you’re fast asleep or on the beach. Plus, create content quickly with Canva templates and have AI write your captions and hashtags for you. Then get the full picture with straightforward performance reports. Oh, and did we mention it’s all in one (1) tab?

        Hootsuite analytics features

        Boost engagement, reach, and follower count with less effort

        See the content that brings in the most engagement and revenue and measure how you’re performing against your competitors. Plus, get personalized suggestions for how to win in your niche. And, with reports that show you the best time to post for every network, you can say goodbye to hop-scotching between network tabs for good.

        Hootsuite inbox features

        Deliver a better customer experience and keep your inbox tidy

        Reduce the clutter and eliminate DM dread with a unified social media inbox. Reply to comments and messages across platforms in one convenient hub and never leave your followers on read again. Cut your team’s message volume with saved replies or level up with our AI chatbot add-on. 

        Hootsuite reputation protection features

        Safeguard your reputation and never miss a chance to engage

        Keep an eye on what people are saying about your brand or industry with social listening tools. Track mentions and conversations to find opportunities to engage, discover new trends, or get ahead of feedback. Plus, easily suspend scheduled posts in case of a potential crisis or unexpected opportunity.

        Hootsuite social listening features

        Stay ahead of the latest trends and boost your chances of going viral

        Figure out exactly what engages your audience with trend tracking and discovery streams. View hot topics by industry and then have AI instantly draft posts based on those trends. You can also search by topic, company, and hashtag to discover what’s getting the most action in your niche.

        Why Hootsuite?

        Don’t worry, we won’t make you read our 2,000+ five-star reviews. A few highlights: superior customer service, top-notch security features, and the best blog, webinars, and social media academy in the industry.

        16 years and 25 million users

        Hootsuite was the first, and we’re still the most popular 16 years later. Over 25 million users have used Hootsuite to post, track, and out-perform their competitors on social media.

        The ultimate social media AI

        Hootsuite helps you automate every part of social media management — posting, writing, messaging, and social listening. Our AI was designed by social pros for social pros.

        The largest library of integrations

        Connect over 100 integrations to bring all your favorite tools into the Hootsuite dashboard. That’s more than any other social media management platform (by far).

        Resources for social media pros

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        How a retail brand used Hootsuite to increase sales by 750%

        See how legendary candy-maker Stuckey’s leveraged Hootsuite Professional to skyrocket their online sales and following.

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        8 social media competitor analysis tools to help you get ahead

        Find out how to beat the competition with the right social media competitor analysis tools. Get the scoop on the Hootsuite blog.

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        Take the Hootsuite Social Media Marketing Certification Course

        Become a social media expert — and slap a shiny new certification on your resumé — with the industry standard in social media education.

        What our customers are saying about us

        Follow us on social. It's where we thrive.

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        Jan 31, 2025

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        that was the longest, most Monday-est January we've ever had...

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        Feb 03, 2025

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        Dear brands: commenting "haha" on a post does not count as outbound engagement

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        Jan 20, 2025

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        SMMs what does “going viral” mean to you in 2025?

        February 2025 social media holidays
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        Hootsuite

        Jan 31, 2025

        share this linkedin

        that was the longest, most Monday-est January we've ever had...

        hootsuite avatar

        Hootsuite

        Feb 03, 2025

        share this linkedin

        Dear brands: commenting "haha" on a post does not count as outbound engagement

        Hootsuite social media trends 2025 is live
        hootsuite avatar@hootsuite
        instagram
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        Instagram post that reads "A friendly reminder that it's okay to say no to last minute meetings, using a branded hashtag, jumping on a trend."
        hootsuite avatar@hootsuite
        instagram
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        Hootsuite

        Jan 20, 2025

        share this linkedin

        SMMs what does “going viral” mean to you in 2025?

        February 2025 social media holidays
        hootsuite avatar@hootsuite
        instagram
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        Owly TikTok thumbnail
        hootsuite avatar@hootsuite
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        Try Hootsuite for free. No strings attached.

        With your free Hootsuite trial, you get instant access to social media scheduling, analytics, messaging, and social listening. Completely free.