Marco Annuziata is the Chief Economist and Executive Director of Global Market Insights at General Electric. He is relatively new in the company, only having been there for five years in a newly created position. Marco is tasked with studying what is happening around the world and how it will affect employment, economies, and growth. He looks at the long term geopolitical, economic, social, and technological trends, then maps that to the risks and opportunities for GE's different businesses around the world.
GE uses the Global Innovation Barometer to learn how people feel about innovation. It is a survey of business executives and the informed public across 26 countries that identifies the implications, obstacles, advantages of innovation. Marco's team uses the barometer to get a sense of what is happening globally and in each country. One of the key findings is surprising... people are generally optimistic about the fourth industrial revolution's effect on economic growth and living standards.
Marco's team essentially tries to predict the future based on the data from the Global Innovation Barometer. They build their own forecasts of growths, investment outlooks, and more. They can then bring insights to management and the rest of GE. It is a very demanding and fallible process, but extremely fascinating!
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What You Will Learn In This Episode:
• What is the Global Innovation Barometer
• Key findings of the Barometer
• Marco's outlook for the U.S. economy
• Automation
• Fourth Industrial Revolution
• Startup mentality
• Talent acquisition
Jacob Morgan is a keynote speaker, author and futurist. For more, subscribe to his newsletter or visit TheFutureOrganization.
