Temptations Made a Collar That Finally Gives Your Cat a Human Voice, So It Can Talk to You

Since the dawn of time, humans have been confounded by cats, those mystifyingly aloof creatures whose inner thoughts are famously inscrutable. But no longer! Temptations Cat Treats has invented a cat collar that lets your feline speak in a human voice—so you can finally understand (though probably not) exactly what she is trying to tell you. The Temptations Catterbox, created by London ad agency adam&eveDDB, contains a microphone, speaker, Bluetooth technology and wifi. It captures the cat's meows and translates them into human speech—words that may or may not actually be what they're trying to say. The Catterbox is the work of the new Temptations Lab, a scientific-sounding "research workstream dedicated to the future of fun times with your cat," according to the Mars brand. It is 3-D printed, coated in rubber lacquer for the cat's comfort and comes in four colors. Check it out in action here: The prototype launched in the U.S. and New Zealand today. "We're fascinated by cats, so we set out on a mission to get to know them better," says Temptations global brand director Pete Simmons. "Through research, we learned that an adult cat's meow is their way to communicate with humans and, by investing in this prototype device, we can start to improve understanding between them both—giving cats a voice for the very first time. At the Temptations brand, we are passionate about bringing cats and owners together. We have always done this through our treats, but we wanted to go one step further." "Cats are often perceived as quite hard to get to know, independent pets, so we set up The Tempations Lab to find innovative ways to inject even more fun into a cat and owner's relationship," said Richard Brim, adam&eveDDB executive creative director. CREDITS Client: Mars Brand: Temptations Cat Treats Project name: Catterbox Client: Peter Simmons, Global Brand Director Chief Creative Officer Ben Priest Executive Creative Directors Richard Brim, Ben Tollett Copywriter: Natasha Lyons Art director: Dan Lacey Agency producer: Agne Acute, Matt Craigie Planner: Stuart Harrison, Jessica Lovell Business Director: Fiona McArthur (Managing Partner), Amelia Blashill (Business Director) Account Director: Katie Baker Production company: Acne Executive Producer: Ben Clark Creative Director Acne R & D: Johan Holgrem Producer R & D / Digital: Niclas Bergstrom Research Acne R & D: Caroline Tell, Mikael Vig Engineering Acne R & D: Patrik Lindberg Sound Engineer Acne R & D: Svante Stadler —Film credits Client: Mars Brand: Temptations Cat Treats Project name: Catterbox Client: Peter Simmons, Global Brand Director Chief Creative Officer Ben Priest Executive Creative Directors Richard Brim, Ben Tollett Copywriter: Natasha Lyons Art director: Dan Lacey Agency producer: Agne Acute, Matt Craigie Planner: Stuart Harrison, Jessica Lovell Business Director: Fiona McArthur (Managing Partner), Amelia Blashill (Business Director) Account Director: Katie Baker Media agency: Starcom Worldwide Media planner: Production company: Acne Executive Producer: Ben Clark Producer Film: Tim Mardell Director: Joakim Behrman D.O.P: Adrian Wigerdal & Joakim Behrman Editor: Pablo Antonio Labanino & James Ireland Post Production: Cain&Abel Audio Post Production: ClearCut sound Interested in invention? Check out Adweek's Project Isaac Awards here.

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Temptations Made a Collar That Finally Gives Your Cat a Human Voice, So It Can Talk to You

After all these millennia, a breakthrough?

Tim Nudd

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