It was 1960 — or maybe 1956, he couldn’t really recall — when Lester “Les” Waas was let loose in New York City with a 12-inch bell and an order to record a three-minute radio ad for a small ice cream company. As legend goes, he created a lyrical, chime-filled tune in one take and named it “Jingles and Chimes.” The client, a Philadelphia-born, Jersey-based business called Mister Softee, loved it.