Community Manager

Connecture Inc.

Connecture (CNXR) is a leading web-based consumer shopping, enrollment and retention platform for health insurance distribution. Connecture offers a personalized health insurance shopping experience that recommends the best fit insurance plan based on an individual’s preferences, health status, preferred providers, medications and expected out-of-pocket costs. Connecture’s customers are health insurance marketplace operators such as health plans, brokers and exchange operators, who must distribute health insurance in a cost-effective manner to a growing number of insured consumers. Connecture’s solutions automate key functions in the health insurance distribution process, allowing its customers to price and present plan options accurately to consumers and efficiently enroll, renew and manage plan members.

http://www.connecture.com/

Position Details

Community Manager
Job
Full-time
4/27/2016
Southeast Wisconsin
Brookfield , WI

Is your best day one where you're finding connections, forging relationships, and getting the right information to the right people the right way? Do you think about social as a community, rather than a tool? Can you moderate conversations, take engagement up a notch, and build a program that scales? If that's you, you've gotta check out the newest opportunity on Connecture's Marketing team.

We're looking for a Community Manger who can come in and show us what it means to be truly engaged; think end-to-end experience, done right. Come join our ridiculously awesome team and help us build something amazing.

The Community Manager is Connecture’s primary brand steward. Serving both internal and external communities, the manager is responsible for building, maintaining, and enhancing Connecture’s online communities, including communications on paid, earned, and owned channels.

The essential responsibilities of the Community Manager are to:

  • Develop a best-in-class digital strategy that builds online communities on both traditional channels (Twitter, LinkedIn) and non-traditional channels that best serve our target customers, employees, and consumers.
  • Measure and report performance of all communities, and assess against goals.
  • Identify trends and insights, and optimize focus and performance based on the insights.
  • Work with the department’s creative team to create useful, interesting, and on-brand content that serves strategic goals.
  • Evaluate end-to-end experience across owned, earned, and paid channelsMonitor conversations and engage with community members.
  • Measure results, test user behavior assumptions, and recommend improvements.
  • Empower employees to be Connecture’s voice and advocates in social media.
  • Work with Product Management and Market Research to build a customer insights program that delivers feedback, insights, and trends to appropriate internal stakeholders.
  • Utilize social analytics to regularly identify and monitor sentiment, mentions and key influencers.
  • Coordinate with offline marketing campaigns to ensure end-to-end consistency and tracking
  • A BS/BA Degree marketing or a related field or equivalent work experience
  • 5-7 years of experience in community building and social media strategy in a Healthcare environment
  • Demonstrable experience leading and managing programs and campaigns to drive results against strategic business-driven goals
  • Highly creative with experience in identifying B2B target audiences and devising digital campaigns that engage, inform, and motivate
  • Solid knowledge of analytics and social management tools

« Back