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The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
SEMrush Webinar
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
There are many
misconceptions in
SEO
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
There are many
misconceptions in
SEO
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
There are many
misconceptions in
SEO
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
There are many
misconceptions in
SEO
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
There are many
misconceptions in
SEO
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
There are many
misconceptions in
SEO
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
There are many
misconceptions in
SEO
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
There are many
misconceptions in
SEO
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Because there are
no real concrete
“rules”
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Just what we think
we know
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Some is pretty
much agreed-upon
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Some is sketchy-but
well meaning
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Some are flat-out
wrong/lying
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
But where do these
come from?
We’re not all bad are we?
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Misunderstanding
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
“Good Google PSI score =
ranking better”
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Out of date
knowledge
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
“301’s lose PageRank”
https://searchengineland.com/google-no-pagerank-dilution-using-301-302-30x-redirects-anymore-254608
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Paranoia
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
“Linking to Google can
help bypass linking
Penalties”
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
There are so many
to count
Here are my top 5
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
#1 SEO Is Something You
Can Finish
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
6 months later, it
starts going wrong
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Where did this
come from?
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Anyone who
doesn’t understand
SEO
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Or begrudges
paying when they
don’t understand it
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
There are so many
reasons why this is
wrong
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
1) Competition
doesn’t stand still
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
2) Google always
refines/changes
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
3) User behaviour
changes
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
4) And… people
screw their
websites
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
How do we fix it?
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Awareness
Changin’ Minds
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Awareness
Policing
Changin’ Minds
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Awareness
Policing
Strategy
Changin’ Minds
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Awareness
Policing
Strategy
Buy-in
Changin’ Minds
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
And how much you
rely on organic.
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
If your business
NEEDS Google
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
You. Always. Need.
SEO.
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
#2 Just give people what
they want - Google’ll do
the rest
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Where does this
come from?
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Google - they
have a lot of the
blame
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
But a lot of
people want to
believe it
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
But Dave Naylor
said it best when
he said
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
“If Tech SEO isn’t
needed, why does the
canonical tag exist?”
(paraphrased by me)
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
All CMS can be
‘unfriendly’ out of
the box
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Google doesn’t
“see” content as
we do
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
It measures
proxies of site
quality - not
quality itself
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
We can’t leave this
to chance
we need SEO!
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
#3 Code/Content Ratio is
important
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Otherwise known
as the potentially
epic time-waster
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
“The higher your
code to content
ratio is, the worse
your SEO is”
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Maybe suggestive
of code bloat
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Maybe suggestive
of a slow page
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Maybe suggestive
of bad code
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
BUT!
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Could be a short
page
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Could be SVG
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Could be large
navigation
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Could be using
schema markup
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
What damage
could be done in
optimising here?
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Worse-still, this can
be expensive to
optimise for
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
If you’re addressing
this the rest of your
site better be 100%!
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Ensure you have
clean, compliant
code - then move
on!
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
#4 Optimising for
RankBrain
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
The newest thing
we need to
optimise for?
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Learn how it
works, then we
can rank better ...
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Where did this
one come from?
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
A new Hummingbird,
Penguin, or Panda
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Rankbrain is
smarter than you
think
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
https://searchengineland.com/5-ways-seo-experts-say-optimize-rankbrain-273458
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
It refines search
results based on
context
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Optimising for a
ML algorithm fed
by personalised
data
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
But you don’t
know/can’t
control that
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
RankBrain
optimises for you
(the user)
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
What we can
optimise for...
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
On-site (tech)
Off-site (links)
Content
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
#5 Google Uses LSI
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
This one started me
off in this whole
process - thanks
Bill!
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Latent Semantic
Indexing (LSI) role
within Google?
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Spoilers: there are
none
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Which to be clear -
is widely debunked/
disregarded
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
It’s relatively old
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
It interprets the
strength of word
relationships
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
However, a close
proximity doesn’t
mean a useful
relationship
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
So, why do people
think this is a thing?
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Industry-leading
sites are telling us
they are
https://blog.hubspot.com/marketing/what-is-latent-semantic-indexing-why-does-it-matter-for-your-seo-strategy
https://www.searchenginejournal.com/what-is-latent-semantic-indexing-seo-defined/21642/
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
There is no
evidence of this,
whatsoever
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Why is this
damaging?
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
If you’re basing your
entire content
strategy on LSI…
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
… you’re optimising
for totally the
wrong thing.
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Optimising for old
tech is daft
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Just answer the
question/query in
the way it’s being
searched for
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
So What Can We do?
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Don’t believe
everything you
hear
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Understand you
don’t have all the
answers either
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
Avoid gimmicks
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Don’t tar all SEO
with the same
brush
The Most Damaging SEO Myths
8th Feb 2018
@chrisgreen87
strategiq.co
@chrisgreen87
strategiq.co
The Most Damaging SEO Myths
8th Feb 2018
Thank you.

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SEO Myths - how damaging by Chris Green

  • 1. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co The Most Damaging SEO Myths SEMrush Webinar
  • 2. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 There are many misconceptions in SEO
  • 3. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 There are many misconceptions in SEO
  • 4. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 There are many misconceptions in SEO
  • 5. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 There are many misconceptions in SEO
  • 6. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 There are many misconceptions in SEO
  • 7. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 There are many misconceptions in SEO
  • 8. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 There are many misconceptions in SEO
  • 9. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 There are many misconceptions in SEO
  • 10. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Because there are no real concrete “rules”
  • 11. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Just what we think we know
  • 12. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Some is pretty much agreed-upon
  • 13. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Some is sketchy-but well meaning
  • 14. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Some are flat-out wrong/lying
  • 15. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 But where do these come from? We’re not all bad are we?
  • 16. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Misunderstanding
  • 17. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co “Good Google PSI score = ranking better”
  • 18. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Out of date knowledge
  • 19. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co “301’s lose PageRank” https://searchengineland.com/google-no-pagerank-dilution-using-301-302-30x-redirects-anymore-254608
  • 20. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Paranoia
  • 21. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co “Linking to Google can help bypass linking Penalties”
  • 22. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 There are so many to count Here are my top 5
  • 23. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co #1 SEO Is Something You Can Finish
  • 24. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 6 months later, it starts going wrong
  • 25. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  • 26. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Where did this come from?
  • 27. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Anyone who doesn’t understand SEO
  • 28. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Or begrudges paying when they don’t understand it
  • 29. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 There are so many reasons why this is wrong
  • 30. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 1) Competition doesn’t stand still
  • 31. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 2) Google always refines/changes
  • 32. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 3) User behaviour changes
  • 33. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 4) And… people screw their websites
  • 34. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 How do we fix it?
  • 35. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Awareness Changin’ Minds
  • 36. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Awareness Policing Changin’ Minds
  • 37. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Awareness Policing Strategy Changin’ Minds
  • 38. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Awareness Policing Strategy Buy-in Changin’ Minds
  • 39. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 And how much you rely on organic.
  • 40. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 If your business NEEDS Google
  • 41. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 You. Always. Need. SEO.
  • 42. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co #2 Just give people what they want - Google’ll do the rest
  • 43. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Where does this come from?
  • 44. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  • 45. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Google - they have a lot of the blame
  • 46. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  • 47. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 But a lot of people want to believe it
  • 48. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 But Dave Naylor said it best when he said
  • 49. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co “If Tech SEO isn’t needed, why does the canonical tag exist?” (paraphrased by me)
  • 50. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 All CMS can be ‘unfriendly’ out of the box
  • 51. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Google doesn’t “see” content as we do
  • 52. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  • 53. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 It measures proxies of site quality - not quality itself
  • 54. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 We can’t leave this to chance we need SEO!
  • 55. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co #3 Code/Content Ratio is important
  • 56. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Otherwise known as the potentially epic time-waster
  • 57. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 “The higher your code to content ratio is, the worse your SEO is”
  • 58. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  • 59. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Maybe suggestive of code bloat
  • 60. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Maybe suggestive of a slow page
  • 61. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Maybe suggestive of bad code
  • 62. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  • 63. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 BUT!
  • 64. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Could be a short page
  • 65. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Could be SVG
  • 66. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  • 67. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Could be large navigation
  • 68. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  • 69. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Could be using schema markup
  • 70. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  • 71. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 What damage could be done in optimising here?
  • 72. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Worse-still, this can be expensive to optimise for
  • 73. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 If you’re addressing this the rest of your site better be 100%!
  • 74. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Ensure you have clean, compliant code - then move on!
  • 75. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co #4 Optimising for RankBrain
  • 76. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 The newest thing we need to optimise for?
  • 77. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Learn how it works, then we can rank better ...
  • 78. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  • 79. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Where did this one come from?
  • 80. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 A new Hummingbird, Penguin, or Panda
  • 81. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Rankbrain is smarter than you think
  • 82. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co https://searchengineland.com/5-ways-seo-experts-say-optimize-rankbrain-273458
  • 83. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 It refines search results based on context
  • 84. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Optimising for a ML algorithm fed by personalised data
  • 85. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  • 86. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 But you don’t know/can’t control that
  • 87. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 RankBrain optimises for you (the user)
  • 88. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 What we can optimise for...
  • 89. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 On-site (tech) Off-site (links) Content
  • 90. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co #5 Google Uses LSI
  • 91. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 This one started me off in this whole process - thanks Bill!
  • 92. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  • 93. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Latent Semantic Indexing (LSI) role within Google?
  • 94. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Spoilers: there are none
  • 95. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Which to be clear - is widely debunked/ disregarded
  • 96. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  • 97. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 It’s relatively old
  • 98. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 It interprets the strength of word relationships
  • 99. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 However, a close proximity doesn’t mean a useful relationship
  • 100. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 So, why do people think this is a thing?
  • 101. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Industry-leading sites are telling us they are https://blog.hubspot.com/marketing/what-is-latent-semantic-indexing-why-does-it-matter-for-your-seo-strategy https://www.searchenginejournal.com/what-is-latent-semantic-indexing-seo-defined/21642/
  • 102. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 There is no evidence of this, whatsoever
  • 103. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Why is this damaging?
  • 104. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 If you’re basing your entire content strategy on LSI…
  • 105. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 … you’re optimising for totally the wrong thing.
  • 106. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Optimising for old tech is daft
  • 107. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co
  • 108. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Just answer the question/query in the way it’s being searched for
  • 109. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co So What Can We do?
  • 110. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Don’t believe everything you hear
  • 111. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Understand you don’t have all the answers either
  • 112. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co Avoid gimmicks
  • 113. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Don’t tar all SEO with the same brush
  • 114. The Most Damaging SEO Myths 8th Feb 2018 @chrisgreen87 strategiq.co @chrisgreen87 strategiq.co The Most Damaging SEO Myths 8th Feb 2018 Thank you.