I’ve written about the oft under-emphasized practice of assessing the characteristics of an effective message that stands out and increases the likelihood that what’s being said is also being heard. It’s a subject Brandon and I will cover with attendees of a workshop we’re hosting in April. For the rest of you communication ninjas, I slapped together this “talkie” that gives you a glimpse into my personal process for not just assessing an existing message but for developing one from scratch.

Black and White Image Information: Reproduction of 1926 photograph of Western Electric engineer E. B. Craft (on the left) demonstrating Vitaphone sound film system. Reused under license PD-PRE1978.