On Social, 7 Out of 8 Customer Questions Still Go Unanswered (Infographic)
According to the latest Sprout Social Index, customer service requests on social continue to increase, but businesses aren't responding.
Online customer service, especially social customer service, is fraught with tension between what customers want and what businesses can deliver. Customers generally see social customer service as one of the slowest ways to resolve issues, yet for some years now consumers still flock to social in search of support. A new infographic from Sprout Social shows us the main problem—businesses still aren’t responding fast enough.
The number of customers turning to social media for customer support continues to increase—up 21 percent in the last two quarters.
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