Snapchat third most popular social app among adults

August 13, 2014 11:34 am | Updated November 16, 2021 08:00 pm IST - New York

Last year, Snapchat co-founder Evan Spiegel turned down a $3 billion acquisition bid from Facebook.

Last year, Snapchat co-founder Evan Spiegel turned down a $3 billion acquisition bid from Facebook.

The messaging app Snapchat has left Twitter behind to become the third most used social media app among 18 to 34-year-olds.

Almost a third of the age group now use Snapchat, compared to 23.8 per cent of Twitter app users, said the latest Mobile Metrix report by US internet analytics company comScore.

Facebook is still the most popular social media app with 75.6 per cent people using it, followed by Instagram with 43.1 per cent users.

At 32.9 per cent, Snapchat’s popularity has more than doubled from 12 per cent in November last year.

Vine is used by 10.7 per cent of millennials while Pinterest has 17.9 per cent users.

At the bottom is Tumblr with 6.3 per cent users.

Snapchat’s popularity is also growing among 25 to 34-year-olds and in the over-35 age group - albeit more slowly than among the younger age group, the report said.

Last year, its co-founder Evan Spiegel turned down a $3 billion acquisition bid from Facebook.

Facebook then launched a rival app called Slingshot. Instagram, which is owned by Facebook, followed this with the launch of Bolt.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.