Less than a month after the departure of Twitter Media chief Chloe Sladden, the social media giant has found her replacement.
Katie Jacobs Stanton, previously vice president of international market development, will step into a new role as vice president of global media. The position essentially consolidates her previous role, which included oversight of an international-focused media division, with that of Sladden’s position, which managed the U.S. media division she started five years ago.
Stanton steps into a highly visible role as far as the media business is concerned, becoming the lead liaison to a range of industries including TV, sports and music. Under Sladden’s oversight, Twitter made its first crucial steps toward striking alliances with various networks, studios and other media businesses that has not only helped grow the company’s global user base but led to ad products that have helped the company with its monetization efforts.
Previously at Yahoo and Google, Stanton also worked for the White House under President Obama and the State Department under Hillary Clinton. She has been at Twitter for four years, having moved from its San Francisco headquarters last year to spearhead expansion efforts for the company overseas. The new post will mean she is returning from Paris to San Francisco.
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Stanton doesn’t have the kind of media-heavy resume you might expect from someone in her new role. Prior to a stint at Yahoo Finance that ended in 2002, she did a six-year stint at Google that included roles at Google Finance and OpenSocial. She joined the Obama Administration in 2009 as director of citizen participation, which made the White House a more Web-friendly destination for voters. She segued a year later to the State Department as a special officer in its office of innovation, leaving for Twitter in 2010.
Stanton will report to Gabriel Stricker, head of marketing, communications and media at Twitter, who recently took up new responsibilities in the wake of the departure of COO Ali Rowghani (who left the same day as Sladden).
Stanton isn’t the only star on the rise at Twitter. Glenn Brown, who oversees the Twitter Amplify program, will now report directly into chief revenue officer Adam Bain, who also took new responsibilities after the departure of Rowghani. Brown previously reported to Joel Lunenfeld, global VP of brand strategy.
Amplify allows marketers to sponsor clips of video culled from programming just seconds after it airs on TV. Under Brown’s direction, the initiative has landed more than 60 media partners.
The promotions of Stanton and Brown illustrate two different areas of outreach between Twitter and media companies. While Stanton will work on collaborations that don’t necessarily involve money changing hands between the social media giant and its partner, Brown will remain engaged in deals that give Twitter a revenue share.
A third paid component of Twitter’s dealings with media companies, relating to selling the company’s promoted products, remains under the direction of Jen Prince, industry director of media and entertainment.
Ex-Goldman Sachs banker Anthony Noto was recently hired as CFO for the company, but the COO role remains vacant.
No word yet on Sladden’s next move, but her Twitter brethren sent her off in high style in the video below.
https://twitter.com/isaach/status/482651312304058368
