Social media for the job seeker adrienne corn 2011ss2

What is it?
Why does it matter?
How can you work it?

By Adrienne Corn
Founder of Ventus,
a Career Development,
Education & Research Company
& Faculty at the Social Media Academy
www.xeesm.com/adriennecorn

About the Presenter: Adrienne Corn
Adrienne founded VENTUS, a career development, education
and research company that provides career pathing for
individuals, career education for organizations and research in
these areas for the industry at large (www.ventuscareers.com).

Adrienne is completing a research Ph.D. from Vanderbilt
University in leadership and organizational behavior.
Adrienne is also an instructor/founding faculty member at the
Social Media Academy (www.socialmedia-academy.com) where
she lectures on the intersection between social media/web 2.0 Follow Me!
and Human Resources/Human Talent.
Twitter: adriennecorn
XeeSm: www.xeeSm.com/adriennecorn

About Ventus
VENTUS is a career development, education and research company
that works with both individuals on career pathing processes and with
companies seeking career education for use in outplacement services
and organizational fit/human dynamics.
VENTUS conducts research in the areas of career development and
human talent, making this information available to clients and to the
public in the form of white papers and research reports.
www.ventuscareers.com.

Current Research on social media & HR: Follow Us!
Executive Summary (free download): http://xeeurl.com/A01809 Twitter: ventuscareers
Full Report: http://xeeurl.com/A01810

Adrienne Corn www.ventuscareers.com 2

How to use social media effectively in your job search

Let’s Do the Numbers:
 1.5 million college graduates this year
 Job growth rate is at a six year low: 1.3%
 An average: 3.3 job seekers per job

 45% of HR do background checks using
social networks*
* Survey of >4000 HR professionals by Career Builder, 2009


Let’s Do the Numbers*:
 72% plan to spend more time recruiting via
social media this year
 50% expect to spend less time on job boards
 The Most Popular sites:
 LinkedIn (used by 95% of those who responded)
 Facebook (59%)
 Twitter (42%)
 Other (13%)
 MySpace (11%)

* Survey of >440 HR professions by Jobvite.com


Let’s Do the Numbers*:
 66% have successfully hired a candidate through
an online social network
 Only 24% of candidates disclose social
networking presence
What does this mean for you?
In this tight employment economy, there is an opportunity for you to stand out
as a candidate of choice…using SOCIAL MEDIA

ARE YOU WORKING THE OPPORTUNITY?

* Survey of >440 HR professions by Jobvite.com


 Amount of information on jobs is
plentiful… and taking it all in can be like
trying to drink from a fire hydrant…
 If you are only searching for
info/opportunities, you are MISSING
THE POINT of Social Media for Job
Seeking:
 Search for PEOPLE, not just INFO!
 Conversations (unlike information
overload) rarely cause analysis paralysis


 65% of all searches
 14 billion total searches in June 2009
 Google accounted for 9.1 billion searches


LinkedIn

Twitter

Xeesm

Blog

Social Web
Publications
Facebook


CHALLENGE OPPORTUNITY
The candidate pool is Brand yourself.
overcrowded. Differentiate yourself.

There are limited job
Do not job hunt, people
opportunities and many open
jobs are not being posted. hunt. BE TARGETED!

Referrals are being placed in the Build and leverage
few opportunities that arise. relationships!

…You canCorn this ALL within Social Media!!
Adrienne
do www.ventuscareers.com 10

Write a simple paragraph describing your qualities and career highlights

 It’s your elevator pitch
 First the paragraph, then distill it
down to 3-4 words
 Your Social Media brand
 Meaningful and memorable

Corporate Examples:
FedEx: “Peace of mind”
Nike: “Authentic Athletic Performance”
Mary Kay “Enriching women’s lives”


What’s happens on the web STAYS on the web!
 Be aware of the information you put out there about
you
 KEEP YOUR BRAND VALUE HIGH!
 Information about drinking and drug use
 Inappropriate Info/negative comments about past employers
 Provocative or inappropriate photographs
 Discriminatory remarks about race, gender, religion, sexual
orientation, etc.
 Unprofessional screen names
 Functional Use of Social Media (see blog post)
 Personal v Professional v Both


How many of these tools do you know about?
How many do you ACTIVELY use? For your job search?
If it is ONE or Less, there is much OPPORTUNITY in your future!

 Play with the tools first!
 Be sure to check out Learning Center for LinkedIn,
and Facebook About page
 Google “twitter primer” or “twitter help”
Once you know what sites you are interested in:
 See what others are doing on those sites
 Get lost! (the best way to find your way is to lose it
first – so click around the site, go where you’re
interest leads you.)


• Make sure your profiles are
CONSISTENT
– Same Photo
• Friendly/Social
• Professional but Personal
– Same BIO
• Same general information
• Your “brand” statement/elevator
pitch
– COMPLETE
• Always complete your profile on
these networks – you will appear
more frequently in searches.
– ONE STOP SHOP Profile Tool
• www.xeesm.com/yourname
• Put all your social profiles in one
place!

What sites are they on?
What conversations are they having?

 Know the Top 5-10
Employers on your Wish
List
 Do a Search for Key
Employees or Groups to
follow in your Networks
such as Facebook, LinkedIn
and Twitter
 First, Listen to the
Conversation!
 Then, participate in the
conversation


 Check out groups in various applications and
see what they are doing
 Learn by emulating
 What /How are others contributing?

 Participate in the networks and communities
that you have chosen!


• Put yourself in the employer’s
shoes, what’s their brand and how
can you demonstrate “you get it” –
Be where they are! (i.e. in linkedin
groups, website, blog and twitter
conversations)
• You do not have to participate in
every network out there – choose
the networks that make the most
sense for YOU.
• Be a content producer and a
content consumer
• Be creative but stay professional!

“The more you put
yourself out
there, the
better chance
you have of
finding ‘the one’.”
- Mom


If you want someone to get the message,
Put the message where the someone will see it!
If you want your job search to be effective,
You need to be where the companies you want to work for are:
and that is smack dab in the social media space.

 Summary – who are you,
what you do. Elevator pitch,
optimize for keywords
 Education – use for
connections
 Interests – maybe too
personal for business use –
you decide
 Security settings – decide
how open and visible you
want to be
 Add apps for credibility –
depth


 Upload from Outlook, ACT,
GMail, AOL etc. and invite all
 Search your connection’s
connections
 Let LinkedIn suggest
connections
 Search for your old contacts,
school mates, work-mates
 Peruse members of relevant
groups
 Quality and relevance trumps
quantity


 Homepage-use it
 Profile – importance, add
apps, build in keywords
 Company pages – profile
and search
 Build and maintain a
meaningful network
 Join Groups
 Ask/answer questions


 Pronounced “See Sum”
 Social address book that enables its
users to house all contacts and
contact information in one place—
with one link!
 Put all of your social media links into
Xeesm: Linkedin, Twitter, Facebook
, Slideshare, etc.
 Put all of your “regular” contact info
into Xeesm: phone, physical contact
address, email, etc.


 Yes!
 Add a consistent, professional photo
 Add a consistent, professional bio
 Fill in all of your contact and social
address info (see previous slide)
 THEN:
 Add your xeesm address to your email
signature
 Add xeesm to your twitter bio
 Add your xeesm to your business cards
and paper resume
 Add your Xeesm address to anything
and put it anywhere you want people to
look for you and find you!
 It’s ONE ADDRESS! No more 10 lines of
text in your signature!

 Social Network and micro-blogging
service that enables its users to send
and read other users’ updates
(tweets). Updates are displayed on
the user’s profile page and delivered
to other users who have signed up
to receive them.
 Tweets- 140 character messages
 Fasted growing, hottest social
network
 Fully searchable (use hashtags #),
free and easy to set up and use


 An information tool – Provide
information to others
 A conversational tool – respond
to other peoples tweets, engage
in dialogue
 Twitter allows people to stay
connected in real-time
 Great way to communicate and
network with new and old
contacts
 You choose the message – not
the recipient


..Tweet It!
Describe yourself in 140
characters or less.
Describe your ideal job in
140 characters or less.
Do a hashtag search on
#twitterjobs and
#jobs.


 Put your job pitch in your Twitter bio
(160 chars-yep, 20 more characters
than a tweet to describe YOU!)
 Use a professional picture
 Tweet about your job search
 Include a link to your resume or your
xeesm.com profile
 Follow people in your desired industry
 BUILD A FUNCTIONAL JOB FOCUSED
COMMUNITY
 Engage with those people for job
possibilities and networking – GAIN
VISIBILITY
 Establish yourself as an expert by the
content you tweet and retweet (RT)
 Learn to use short URL’s to tweet
online content

 Site for sharing
presentations
 Allows people to follow
you, subscribe to your
presentations
 Privacy settings allow you
to determine who you want
to see your presentations
 Advantage: A single place
to house your expertise.


 Put your job pitch into a well crafted
powerpoint presentation (single font,
consistent look, clean and professional
looking)
 Make your resume into a presentation
about YOU and YOUR SKILLS
 Be sure to include professional, friendly
photos and pictures
 Be sure to include links to work you’ve
done, websites of companies you’ve
worked for.
 Include a link to your xeesm.com profile
 Create an account on slideshare and
upload your resume/presentation about
YOU.
 Tweet that link.
 Add the slideshare link to your linkedin
profile
 Add the slideshare link to your xeesm
profile
 Be sure to add this link to your business
card and your paper resume
 Update your presentation regularly!


1) Be consistent with your bio and your
photo
2) Be yourself, but
3) Be professional about what you
disclose to those you want to hire
you
4) Be available: Create links among
sites so potential employers can find
you easily
5) Be ready – your profile can open
doors, but you have to be prepared
to walk through them and deliver!


1) Approach people politely
2) Add value to the conversation
3) Proactive involvement
4) Stick to your interests
5) Establish trust & confidence
before you start selling you


In these economic times, it is those who move the fastest who will succeed.
Social media allows you to be fast

By the time a position becomes available to the public, you may be too late
Fast Fact:
80% of job openings aren’t even made public!!
It is important to have connections and relationships built ahead of time

Start your social media
DIFFERENTIATION strategy TODAY


 Mashable - http://mashable.com/
 Delicious - http://delicious.com/
 Google – http://www.google.com/
 Facebook - http://www.facebook.com
 LinkedIn - http://www.linkedin.com/
 Twitter - http://www.Twitter.com/
 SlideShare - http://www.slideshare.net/
 Visual CV- http://www.visualcv.com/
 Xeesm – http://www.xeesm.com/

Social media for the job seeker adrienne corn 2011ss2

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