Is your brand powered by people?
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This is an expanded version of the presentation given at the #Brandconf on 12/1/2010 in NYC
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Is your brand powered by people?
- 1. Humanizing your brand starts with your employees… or… Is Your Brand Powered By People? Francois Gossieaux @fgossieaux
- 2. in the beginning… your brand was controlled by ads (=YOU)
- 3. Then we found we could get our information from our tribes… …based on Reciprocity and Fairness
- 4. So we no longer had to listen to companies (=YOU)
- 5. ..and instead could rely on friends and colleagues…people who want to help us and warn us…
- 7. Of course…
- 8. So how do you regain some control of your brand??
- 9. 1) Fix the great divide between marketing & customer support – your brand is only as good as your last transaction…
- 11. …and get a seat at those tables where recommendations are being made
- 12. Find your internal and external tribes and let them help one another
- 13. 3) Establish trust as the new business currency…how else can you expect customers to trust you?
- 14. 4) Ditch the rule-book, replace it by values, and live your values!
- 15. “To the extent that we can be ‘human’ we will be fostering a deeper level of trust with consumers” – Barry Judge, CMO Best Buy
- 16. http://www.facebook.com/hypersocialorg Francois Gossieaux @fgossieaux w. http://www.human1.com e. francois@human1.com b. http://www.emergencemarketing.com c. http://www.marketingtwo.com