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GA 353 | Creating the Jeep with Paul Bruno

By Jessica Bush Updated on January 7th, 2021

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This week’s guest is Paul Bruno. Paul doesn’t have a traditional lean background, but the fascinating research he shared on the story behind the creation of the Jeep is full of lean parallels and lessons. A MP3 audio version of this episode is available for download here.

In this episode you’ll learn:

A quote that Paul likes (4:10)
Paul’s background and what he’s up to these days (6:11)
The army’s Jeep procurement process (10:15)
How long the process took (12:21)
The quality of the first Jeep (15:10)
About the Go Devil engine (17:47)
The current and past states of Jeep (25:55)
Paul’s take on the Jeep journey overall (27:30)
What we can learn from the Jeep story (29:45)
About Paul’s books (35:45)

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What Do You Think?

What else can we learn from the Jeep story?

Jessica Bush

Jessica is responsible for the editorial aspects of Gemba Academy’s content, focusing on course materials, podcast production, social media, and other copywriting efforts. An avid advocate of entrepreneurship, Jessica has worked with two technology startups as co-founder and head marketing strategist. Jessica received her BS in Business Administration from Cal Poly San Luis Obispo, with a minor in Music.