Five Tips for Succeeding in Digital Content Marketing and Maximize ROI

3 Dicembre 2015 Eugenio Tommasi

In the business world, businesses are constantly looking for ways to create better more engaging content for their social channels and websites to make money.

Content marketing is a useful way of helping businesses increase traffic to their websites and boost sales.

This trend is making it hard to stand out online. Content marketing can also be expensive, slow, hard to execute and difficult to measure the return on investments.

Fortunately, there are a few things that marketers can do to raise their chances of success with content.

Index

Determine Your Audience Search Intent and Behaviour

Learn how to write compelling content that delivers the right message to as many people as you can.

As a content marketer, you should be able to identify your target, the group of people that represents the best opportunity for your brand. You should observe the characteristics of the people who receive your message and respond to it.

To maximise your ROI, you must tap into the target audience in a meaningful way. You must grasp the demographics of your target audience and the behaviours demonstrated by its members through the sales path.

Understanding these trends will help you make better decisions on the best marketing channels and extract deeper insights in regards to their actions. The knowledge will enable you to develop even better messages.

Keeping Content Easy and Readable

Customers use search engines to seek information, navigate and carry out transactions. You should, therefore, ensure that you develop quality content that is easy to find, understand and also used as the main basis for a purchase.

digital content marketing roi

You should publish the right amount of images and high-quality text. This should be done by using on page ranking factors to appear high in search results. Do not publish complicated information that is hard to grasp, the information should be laid out in a storytelling manner that offers attraction and retention of buyers.

Optimize for Mobile Devices

Google recently updated the ranking algorithm to ensure users who use the internet media enjoy good experiences while browsing on a mobile device. This strategy is meant to take advantage of the fact that mobile devices are the most used in internet usage, more than PCs and laptops. Ensuring that your content takes advantage of mobile devices is vital: it shows that you understand the current digital strategy to stay ahead of the competition.

Ensure that Your Content Is Sociable and Searchable

Making your content search engines friendly means that you get more views. You should use keyword research tools to obtain the information that people are searching for and create content around your findings. Your content should be shareable, memorable and desirable.

Give and Receive Links

Links to your content from other trustworthy websites are priceless because quality links present a major ranking factor for search engines to choose the most trustworthy websites. If a search engine sees your site as trustworthy, your chances of ranking higher increase.

When you are creating a set of content assets i.e. blog posts, video, images, and infographic don’t just link them. Ensure that the assets constitute the type of content that people will link to by citation method to build up your site’s trustworthiness in the eyes of search engines.