How to Conduct Keyword Research for your SEO Campaigns
Best Keyword Research Practices
As a content creator, it is imperative to stay updated with Google’s algorithm updates that are rolled out regularly.
On the other hand, keyword research has remained consistent for content marketing and website optimization for search.
The need to carry out keyword research has remained the same but how you carry out keyword research hasn’t. Keyword research is one of the most valuable, important and high return activities in the internet search marketing field.
Ranking for the best keywords can either make or break your site. By carrying out keyword research on your market’s keyword demand, you learn the best terms and phrases to use with search engine optimization (SEO) and most importantly about your customers as a whole.
The best SEO practices are not always about getting more visitors to your website, but about getting the right visitors.
How to Carry out Proper Keyword Research
To carry out proper keyword research for an article on your website, you have to come up with definite terms, and then choose the ones you should be targeting. By following this strategy, you will find the best search terms. The first step is to list the relevant topics based on what you want to write about.
It is vital to think about the topics that you might use for your article. You will get around five to ten topics that are of importance to your article and then use those topics to come up with some specific keywords for the article. Put yourself in the shoes of a researcher, what sort of topics would your target audience search that you would want your article to get found?
After you obtain the topics, fill them up with relevant keywords. The keyword phrase that you come up with should rank in the Search Engine Results Pages (SERPs) because your target audience is conducting internet searches based on those specific terms.
The main idea behind this option is to create many phrases you think your target audience is using while searching for content related to your article’s topic. Also, since Google is encrypting keywords on a regular bases, you can come up with more keyword ideas based on the ones the website is being found. Here, you can use Google analytics to obtain your website’s traffic sources and go through the organic searches to get the keywords that people use to arrive at your site.
Related Search Terms
If you are finding it hard to come up with high keyword volume for your article, you can use the Keys4Up keyword tool.
Unlike other keyword suggestion tools that only show variations, Keys4Up understands the actual meaning of the topic you need to write about, and it provides more suggestions. Also learn how to integrate long tail keywords, they have many words but they present desirable traffic.
The Final Touches
Once you come up with the keywords, you can check how your competitors are ranking for further keyword evaluation. Make improvements on the keywords that your competitors are ranking with and utilize the ones they ignore. Finally, you can use Keyword Planner to trim your keyword list. Once you get the right keywords and topic, work on them to get long term and short term gains.
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