How do PR pros use paid social media and ads to cut through the clutter on Facebook and Twitter?
Ahead of PR News’ upcoming Big 4 Social Media Conference, we surveyed our community with the goal of finding out where it stands on paid social media.
The results show that PR pros are frustrated with organic reach on Facebook. Sixty-one percent say that, after multiple changes to Facebook's algorithm in recent months, the reach of their free posts has worsened or remained the same. But even with the growing discontent with free Facebook reach, still only a little over half of respondents reported paying for boosted posts on the platform. The numbers are even lower on Twitter, with only 19 percent of respondents saying they purchase ads on the micr0-blogging platform.
The full results of the survey will be shared at the conference, which will be held Aug. 6 in San Francisco. A summary of the survey results will be published on prnewsonline.com.
Learn more about PR News' Big 4 Conference, where you'll hear speakers from Adobe, Aflac, the American Heart Association, Business Wire, Edelman, FedEx, Golden Gate National Parks Conservancy, IBM, Levi Strauss & Co., LEWIS Pulse, Lithium Technologies, Sharecare, Shift Communications, Weber Shandwick and the World Surf League.
Follow Brian Greene on Twitter: @bw_greene