If you’ve explored your advertising options and have decided that television advertising will nicely fit the marketing needs of your business, you may be wondering about the next few steps. There are still many more questions to be answered. How much should I dedicate to my television advertising budget, and how do I find the best media channel?
TV advertising costs on local small town channels will be more affordable than in larger cities such as LA or Chicago. If you consider that a full page color ad in a local magazine may run you around $6000, about $1000 a month for your commercial to run a few times on the local channel may seem like a bargain. A TV commercial is also going to gain you more exposure, so don’t be afraid to allot more cash to your budget.
You don’t need to use a professional television commercial production company to make your TV commercial. Many TV stations will actually make the ad up for you for free, provided that you sign up for a long term contract. The only caveat to this method is that your commercial will remain their property, whereas if you pay a pro to make it for you, you can send the video out to any TV station.
There are two main methods to buy TV advertising. One is through your local television station, and the other is through your cable system. Today, many people watch programs via network websites or other online channels. Your best bet is to buy them through the local TV stations. The additional benefit to broadcast is that you select the shows and times you wish your ads to run, whereas cable does it on a rotator basis. If you are only having your ad run a few times a month, it’s much better to choose when your ad is running, then chance it running in the middle of the night when no one is watching.
The cost of a TV ad is bound by numerous factors. How many people watch the show will increase the price proportionately. The specific demographics of the show may affect the price. If you’ve signed up for a long term contract with your local station, the price may be available at a discount. There are also seasonal factors, such as Mother’s and Father’s Day, and Christmas when advertising may be more lucrative. The final factor is how many other advertisers want their ads to run the same time as yours.
You’ll want to consider your demographic audience, then narrow your programs down to specific shows. You may wish to ask your customers which TV shows they like to watch.
Advertising is a fine art which can take a bit of expertise. You may wish to contact Direct West Media Group, who can navigate through the ins and outs of television advertising, and save you money. We can help you create the perfect video ad to get noticed by consumers who like to spend money.
