Keynote speech on emerging technologies (social media and mobile media) given at Rutgers University in October 2010 to an audience of graduate-level students and executives.
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Half Of U.S.
Internet Users
Use
Social Media
On A
Monthly
Basis.
Source: eMarketer, August 2010
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Half The Planet
Is Currently Mobile.
3.4 BILLION People
Have Mobile Phones.
(and that number is forecast to soar higher)
Source here.
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Over 50%
of Kids
Under 2
Already
Have A
Digital
Footprint Source here.
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Over 50% of U.S. workers
Source: IDC State of Social Business: 2009 Survey Results (Pub. Jan. 2010)
use social media for business
purposes at least once per week.
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Thanks to social and mobile, people now spend
MORE Than HALF
THEIR DAY consuming media.Source here.
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But This Isn’t a Speech About
Changes In Technology.
This Is A Discussion
About How Technology is
Changing Us.
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Because these technologies are
dramatically changing. . .
How we live
How we work
How we buy
How we
communicate
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And They Necessitate
Changes From Business Professionals
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It’s really just a handheld computer…
(That also happens to ring.)
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Meet The “Share Economy”
Customers that—through their sharing of ideas,
recommendations and opinions–create more customers.
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Mobile As ‘First Screen’ Internet Device
In Only 3-5 Years
Meet The New (Mobile)Web
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Meet the
Anytime-
anywhere,
always-on
purchasing
opportunity.
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Social Networking via Mobile Browsers Up 90%
since 2009
--Source: ComScore, April 2010
These
technologies
don’t replace one
another…
they reinforce
one another.
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And when these
technologies
converge, they give
rise to entirely new
categories of
mobile social
media.
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Brands use social media to generate crowds…
with videos then going viral.
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Print Magazines May Be Dead…
But the iPad Brings Them New Life.
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Companies now use tweets as an
effective customer-service channel.
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"Within 10 years all educational textbooks are
expected to be digital, delivered through
powerful e-readers "
Andre Schneider, CEO World Economic Forum
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Billion-Dollar Tech Companies “Crowdsource”
The World For The Next Billion-Dollar Idea
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Companies That Sell Running Shoes Are
Now Part Of Their Customers’ Runs.
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Restaurants
Now Award
Their
FourSquare
“Mayors”
With Free
Food.
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The Latest Viral Craze? Musicians On the Subway
Using Their iPhones As Their Musical Instruments.
Video here.
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Companies must leverage these
modern-day technologies in order to
remain competitive... this speaks to the
talent they recruit and retain.
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Marketing Public
Relations
Recruiting
R&D
Technology
No Matter Your Corporate Role . . .
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Business now have more
ways to reach
more of their markets
than ever before.
But that’s not
what’s remarkable . . .
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We’re only at the beginning of
realizing how much these
technologies are changing us…
and our businesses.
Now That’s
Remarkable.
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Known simply as "CK", marketing specialist Christina Kerley guides B2Bs
through the complexities of modern marketing (and modern technologies) by
setting strategic course, identifying growth opportunities and developing
unique programs that bolster revenues, customer relationships and market
relevancy.
For over 15 years, she has worked with Fortune 500, mid-sized enterprise and
start-up companies across such industries as technology, media, mobile,
health sciences and professional services.
An insightful, impassioned voice in B2B, CK’s views and personality have made
her an engaging writer, speaker, trainer and adjunct professor at Rutgers
University—with her content on B2B social media marketing and B2B mobile
marketing especially popular among today's marketers.
Ranking in Smarter SM’s “100 Smartest People in Social Media” and
451Marketing’s “Top Social Media Strategists to Watch in 2010”, she is a
featured writer for top marketing outlets and presenter at prominent industry
events including The American Marketing Association, Sun Microsystems, SES,
Optimization Summits and The MarketingProfs B2B Forum.
Based in New York City, through her B2B marketing consultancy CK works
with companies in the U.S. and abroad. Find out more at: www.CKB2B.com
Testimonials:
Click here
Web Site:
Click Here
Articles:
Click Here
Speeches:
Click Here
Who Is Christina “CK” Kerley?