watching-tvThere are dozens of ways to advertise your business, but television continues to generate more profit than any other type of advertising done today. The best ROI–Return On Investment–is through television advertising. Initially it may sound like it costs more, but there is no more effective method of advertising than directly targeting your local customers. Do you want your business to get lost in the Yellow Pages or Google, when you can have your TV ad shown to millions of viewers who are ready to call your business?

Other forms of advertising many include radio, print media, outdoor signage, and online advertising. Over the past seven years advertising has shifted its focus. Advertisers are seeing a major upheaval in traditional advertising methods, particularly during the downward spiral of the economy. On the other hand, many consumers are heavily consuming products and services. As advertising methods change, so does the need for advertisers to keep up-to-date on the latest trends.

Why is TV advertising holdings its own in the complex world of advertising? People are still watching television in droves. There are literally hundreds of television programs that can be watched throughout the course of a day. During television programs there are at least four to eight scheduled breaks. While some TV viewers may leave the room during a commercial, or switch to another channel, there are still millions of viewers who will actually watch these commercials.

TV advertising can be focussed on your local customers. For example, if you have a pizza delivery business you can invite viewers to take advantage of a pizza discount if they order immediately. You can also offer a special discount code that can be used within the next week. TV can give people instant gratification. All they have to do is pick up the phone.

TV ads are also great for other types of service-oriented businesses. Oil changes, beauty salons, shoe repair, plumbers, insurance, mortgage brokers, and more can benefit by having their products and services presented within a TV ad. Chances are your viewers need these types of services and will give you a call, or visit your business in the next week, as they remembered your television ad.

Print media and radio are still effective means of advertising, but they do tend to screen out some of your expected customers. Not everyone listens to the radio nowadays. Some people never pick up a newspaper. Many people immediately toss flyers into the recycling bin. But if someone owns a television, chances are that they also have cable service, and that they watch television on a regular basis.

You may not be able to afford an ad spot for the Fifa World Cup, or Game of Thrones or Walking Dead, but there are many local TV stations that have affordable advertising spots for you. The local news is a great spot where you can advertise your business, as it focusses on potential local customers.

As television grows, your business can grow with television advertising. Please contact Direct West Media Group to learn more about how TV advertising can help your business.

About DWMG