I would focus on a few key areas.

• Customer Reviews and/or Testimonials (either as text or short video clips)
• Show behind the scenes with pictures or video clips
• Create custom landing pages for specific audiences and change your Instagram bio link to it. Mention the link in your caption and use an image that ties into the content on the landing page (use curiosity and intrigue to your advantage)

Insta is not only to promote personal photo's,  it’s arguably the most powerful social platform on the earth and a must-have for any business’s social media arsenal!
 

1. Show your expertise.

2. Inspire with success stories.

3. Inspire with quotes.

4. Make them smile.

5. Raise the curtain.