TwitterThe image above is cropped from a larger data visualization, created by Twitter, showing the use of Twitter during the World Cup.
In a post on the company’s blog, Matt Graves, a Twitter employee, said that the final match of the World Cup “represented the largest period of sustained activity” for a single event since Twitter started several years ago.
Mr. Graves also said that during the final 15 minutes of the game the company was seeing more than 2,000 World Cup-related tweets per second, being generated from over 170 countries in 27 languages. Once Spain scored its winning goal, that number passed 3,000 posts per second.
As I wrote last week, this year’s World Cup was unlike any sporting or television event I have experienced. It was the first World Cup that offered full access to video and professional commentary online, coupled with the vociferous chants of team pride and discussions on Twitter and other social networks.
You can see the full version of the data visualization, which spans the entire series of the group stage and knockout rounds of the World Cup, here. The company also created an interesting word cloud profiling the words used in messages sent through the service.