Design firm founder who helped America's biggest brands dies at 59 in plane crash

Chase Design Group Margo Chase
Margo Chase, Chase Design Group
Chase Design Group
I-Chun Chen
By I-Chun Chen – Staff Reporter, L.A. Business First

Margo Chase, founder and chief creative officer of Chase Design Group, was killed in an aviation accident on July 22 in Apple Valley, California.

Margo Chase, founder and chief creative officer of Chase Design Group, was killed in an aviation accident on July 22 in Apple Valley, California.

The cause of the accident is unknown, according to Chase Design Group.

Chase, who was 59, was flying over the desert when her Panzl Aerobatic Airplane crashed to the ground as her husband, Patrick Dugan, and a family friend watched from the ground, reported the Victor Valley News. She died upon impact as a result of the crash, which occurred shortly at 2:17 p.m., the report said.

Chase was an accomplished aviator who loved the art of flying in addition to her passion for design, Chase Design said.

Chase founded Chase Design Group in 1986, building it into a global brand design firm with offices in Los Angeles, New York, Chicago and the United Kingdom.

The firm's expertise include brand strategy, corporate and brand identity, package design and retail environments for clients including Procter & Gamble, PepsiCo, Nestlé, and Campbell Soup Co.

President Chris Lowery said the company “will continue to be driven by the insatiable curiosity and love of design” Chase embodied.

"Everyone in the Chase Design Group family has been touched and inspired by Margo's creativity, generous spirit and love for design. We will all miss her brilliance and incredible energy, but will carry her vision for the organization forward as she would have wanted," Lowery said in a statement. "All of us here at Chase send our heartfelt condolences to her husband Patrick Dugan and the rest of her family.”

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