Television advertising remains one of the best methods to advertise products, services, and a business. While many cable providers are losing customers in droves there still remains the greater portion of the population who wishes to catch the latest game on TV, watch their soaps and talk shows, and keep up with their crime programs. Families are more likely to have paid cable service, and they’re the ones where television advertising has the most effect. The power of TV advertising remains the best way to engage consumer interest.
For this reason alone television’s share of the global advertising market seems to be increasing, rather than decreasing. Sure you’ll have that portion of the population who is cutting their cable, but usually they’re not your target market anyway. People who have money for cable services have money to spend at your restaurant, salon, shop, and more. So only focus on the stats for actual paid cable subscribers, and ignore the rest.
The ability to use PVRs or DVRs–Personal/Digital Video Recorders has kept many television viewers around. Favorite TV programs can be recorded and watched at their convenience. This means that while TV commercials can be fast forwarded through, the company name, logo, and contact information can still be seen by the viewer. It’s a clever trick to handle that fast-forward function.
TV advertising during commercial breaks for the hottest shows can be extremely effective, as a larger proportion of viewers are tuned in to find out what happens to the characters on their favorite shows. It may be difficult for the smaller business to grab these spots though, as the waiting list can be long due to popularity.
They may also cost hundreds of thousands of dollars for merely a thirty second spot. But don’t let this dissuade you from advertising. There are thousands of programing choices that may make the perfect placement for your ad. Local television stations are your best focus for affordable television advertising.
Television has remained the media’s most appealing method for businesses to get their message out to consumers who are sticking around at home watching television. So, just how can television effectively market to consumers? Television advertising can pinpoint target audiences. Businesses understand who their target market is. Bars and lounges may place ads on shows that are popular with the young adult market. Law firms may place ads on spots for crime shows. Beauty salons may place ads on TV programs that young women like to watch.
Magazines and newspapers are folding across North America as the internet takes hold. With fewer advertising print options to choose from, this leaves the business considering advertising their product or business on the local network. And even with print there’s no guarantee that your customers will actually read the flyers and brochures they receive in the mail. Oftentimes they get tossed in the trash. So, while a person can walk away from commercial advertising, or fast-forward, the details of the ad will still flash through their mind.
That’s all it takes: A short television ad to provide the power of suggestion. Contact Direct West Media Group today to find out more about the power of TV advertising.
