April 2, 2015 How to Make Your Music Seem Like a Freaking Goldmine to Music Journalists
You’ve spent hours in the studio.
And even more dollars building that studio in the spare bedroom.
You’ve put in the time and money already.
And this time you know you’ve got THE hot track of the year.
But once you send that private link out to a few DJs you highly respect and a couple blogs and there’s not one reply you feel, left behind.
“Maybe they didn’t see the email,” you think but then it turns to a ball fuming with fury to an uncontrollable-urge-to-take-action-NOW-or-the-earth-may-stop-swinging-on-its-axis.
I’m here to tell you, you’re not alone. But this doesn’t have to be you anymore.
You see, it’s not you or even your music, it’s how you put yourself out there.
And how you put yourself out there is capable of transforming an absolute ignore into almost yes and a “perhaps” into “for sure”!
Because it really isn’t all about the music in this business. It’s about people. And if you can show people that you’re on the ball and got everything together, you’ve GOT ‘em.
Here are The Deejaypreneur’s time tested and approved steps on How to Make Your Music Seem Like a freaking Goldmine to Music Journalists
Steps:
1. Research. Find the websites that are relative to your sound. Which ones feature artists that you sound like? Find out who wrote that post. This is usually found very easily and in most times, their Twitter account is linked to the article.
2. Connect. With the author and send them a compliment on Twitter. Don’t pitch anything!
3. Prepare your EPK. All documents in a zip file.
4. Send. When you get everything together and have warmed up to journalists make sure you send it to individuals, never send a mass email. And make it personal.
Now Get Out There and Get Your Music In Websites and Blogs Like a Pro
I’m not going to lie to you; getting those first few features are tough.
But, the information you send the music journalists is damn important too. Without a strong EPK, your music won’t even get listened to.
Let that sink in for a second. Your music won’t even get get listened to.
You must hook your recipients by giving them everything they need. Fortunately, with these EPK formulas, you can now do it with minimal sweat.
So get out there and get your music to journalists like a pro.
Music bloggers will reward you with their time and attention.
xoxo,
Casie Lane
Empowering a new generation of strong, unique, independent DJs and artists in the electronic music industry, Casie Millhouse-Singh, finds love of the music to be the driving force in the music industry as a DJ, producer, booking agent and promoter. As founder of The Deejaypreneur, she is a benevolent endorser of professional success for DJs, producers and electronic music artists. When you sign up for the email list you’ll receive a free checklist: EPK Checklist to make sure you don’t miss a thing on stimulating your career.
Reader Comments (5)
Teddy bear band is a children's music group that celebrating its 30th anniversary. The state of Minnesota and governors office are declaring teddy bear band day in our honor.
Thought I would see if this may be of interest to you or any other music journalist you communicate with. Thanks! Richard 612-861-3570
Pretty sure sending a journalist a zip file (attached in an email) is the quickest way to get your email deleted before it even gets opened.
This is really amazing music blog for sharing with peoples.
thank you for sharing this great information.
Nugget, you are completely right. If it is a journalist you do not have an established relationship with. Holding the information ion a zip file is necessary to pass along the info. Such as artist to agent, agent to promoter, promoter to media.
Noting your stance, in that case it is best to pitch your EPK with a file sharing link.
Thank you for your comment.
The music is greatest part in life. its really amazing.
thank you for sharing.