The third season of ‘House of Cards’ was released this weekend and the anticipation building for Frank Underwood’s stint in the White House was palpable.
203,000 unique authors sent 373,000 Tweets about “House of Cards” on Netflix from Thursday, 2/26/15 at 5am, through Monday, 3/2/15 at 5am, according to Nielsen* (these numbers are via Nielsen’s ’24/7 Twitter TV Tracking’ as opposed to the usual ‘Nielsen Twitter TV Ratings’ we generally cite. For more info, see below).
The official ‘House of Cards’ handle (@houseofcards) was active this weekend, tweeting quotes from the show and posing questions to fans:
Who is really in control? Tip the balance of power. http://t.co/3vFywJevmT
— House of Cards (@HouseofCards) March 1, 2015
Do the ends justify the means? Make your decision. http://t.co/5UyDWbRddM
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— House of Cards (@HouseofCards) March 1, 2015
Unlike social TV juggernauts like ‘Empire’ and ‘The Bachelor,’ it is safe to say that we will not be seeing much more ‘House of Cards’ action on the ‘Twitter TV’ front until next season.
*24/7 vs. NTTR:
24/7 Twitter TV Tracking data from Nielsen are not directly comparable to Nielsen Twitter TV Ratings (NTTR) due to differences in the methodology for tracking, including different time frames for measurement. Activity metrics (Tweets, Authors) within 24/7 Twitter TV Tracking are measured from 5am to 4:59am the following day (24 hours). Activity metrics within NTTR are measured from three hours before through three hours after broadcast, local time around the linear broadcast.