There must be hundreds of tasks to do when you’re planning your new business startup. From carefully crafting your new website, to getting your location and office set up, it can be a bit mind-boggling by the end of the day. One of the best ways to market your business is via the net, and that includes having a mobile website that is optimized for smart phone users. This means that customers can quickly find you online, and find out what you can do for them in less than ten seconds.
Here are a few tips for helping the small business owner to get started with their mobile marketing website.
1. Who’s Your Target Market?
Right around when you had a vision for your company, you must have known exactly who would be purchasing your products or services. Once you put the business plan into play you likely had to tweak your plan to include a wider range of demographics. Keep this in mind when you create a mobile website. Products aimed at teens need to be catchier, while older people may appreciate a more conservative look.
2. SEO
Likely you keep on hearing about search engine optimization. Be sure you utilize keywords on your website, and that your business is listed with the main search engines as well, so you show up on the Google map. Your customers may need map guidance to lead them to your door.
3. QR Codes
Either consumers use QR codes or they don’t. But as these special bar codes catch on, you may wish to take advantage of their benefits. You can add them to your marketing materials, signs, and packaging, and consumers can scan the code when they’re on the way to work, bus, or shopping, to get more information about your business on their smart phones.
4. Make An App
Many people worry that having a special app created specifically for their business is going to cost a lot of money. There is software that makes creating apps a snap, for a minimum investment.
5. Don’t focus on only mobile marketing.
While you can have special deals on your mobile website not available in-store or online, you must remember not to neglect the other portions of your market who still use a real computer, or prefer to make a telephone call to learn more information about a company. Keep focussing on your mobile marketing first, but make your products and services the second focus. If you have great products, word of mouth will spread, and consumers will be drawn to your business.
Start implementing these tips as soon as possible, so you won’t leave any customers out in the cold, when they go searching for you online. If you need help reaching your customers, or if mobile marketing is still a puzzle to you, contact Direct West Media Group, and we’ll be happy to help you out with your new business start up.
