Mobility has seeped into our daily lives, into our work, and also into our entertainment. For many people, it is the first thing they interact with in the morning as a mobile device enables them to easily connect to the internet to check mail or read news. Since mobility has become a part and parcel of life, enterprises are adopting mobility at a faster pace for extra benefits.
Mobile technology today has given rise to mobile enterprises. Mobility is making some transformational changes in the way business operations work and it is also changing the processes within marketing, IT, and app development departments. It makes work easier for employees and enables to create an environment of total transparency.
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“A Nasscom report created in association with Deloitte suggests that the global enterprise mobility market opportunity is expected to grow by a CAGR of 15% to touch $140 billion by 2020. This market comprises of MDM, Mobile Application Management (MAM), mobile security and Mobile Business applications. Enterprise mobility growth is expected to be the highest at 21%.”
(Source: computer.financialexpress.com)
Reasons for the rapid growth of enterprise mobility
Increased Growth and Profitability
Mobility is instrumental in attracting new business avenues. It is a powerful tool in the hands of the marketing professionals to gain clients and extend their reach. Enterprise mobile applications are the latest trend that enables employees to make productive use of their devices. Enterprise related mobile apps act to fulfill specific business requirements such as product management, inventory management, and marketing. It is found that mobility has enabled business to drive growth and increase their profits.
“Most of the organizations are already using or planning to use custom mobile applications”
Greater Employee Productivity
The use of smartphones and computer tablets boosts employee productivity. It enables the employee to remain connected anywhere, anytime and complete important work assignments. With the rise of enterprise mobile apps work continues unhindered and employees remain accessible at all times. It increases work efficiency and brings out the best of the employees. With increased flexibility, employees tend to produce the best results.
Enhanced Customer Engagement
Mobile apps are the best way to keep your customers engaged with your brand. It enables to build brand image and also helps to gain customer loyalty. It is for this reason that most organizations are embracing mobility. It enables employees to be efficient with their customer service and provide effective services.
Improved Decision Making
Making effective decisions is the concern of the senior management within any organization. Mobility provides access to real-time data that enables the management to take important decisions on the go. It saves a great deal of time and effort, which equates directly to monetary gains.
Cost-Effective
Mobility within the enterprise set- up also proves to be cost- effective in many respects. It saves a lot of expenditure that is otherwise incurred on IT costs. It sets the platform for Bring Your Own Device (BYOD) trend and encourages employees to work during their travels and remain connected always.
Enterprise mobility opens fresh new possibilities for improved processes within all domains of an organization. It is catching pace like a fire and is soon going to influence all industry verticals. It is the next big thing in the computing world.
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