King James has returned home, and he's brought a set of sweet headphones with him.
A new commercial for the $200 Powerbeats2 Wireless headphones from Beats by Dre features LeBron James back in his hometown of Akron, Ohio, training at the LeBron James Arena at Akron's St. Vincent-St. Mary High School. James graduated from the school in 2003.
Set to the song "Take Me to Church" by Hozier and narrated by his mother, Gloria James, the lengthy ad also shows scenes from around the city.
James began his NBA career with the Cleveland Cavaliers, but famously split for Miami in 2009 with many in his home state accusing him of outright betrayal. After four years and two championships with the Heat, James is back in Ohio -- and the long-form ad shows Akron embracing its prodigal son.
"It's the birthplace, the roof that raised me, man," James says in a trailer for the ad (yes, the ad has a trailer). "I mean everything to this city and the city means everything to me."
Both spots end with the words "Re-Established 2014," a play on the "Akron" and "Est. 1984" tattoos that James sports on his shoulders, referring to the place and year of his birth.
James reportedly had a small stake in Beats early on. ESPN reported in June that the stake earned him $30 million when Apple acquired the company.
The NBA season begins next week, with James' Cavaliers playing its first regular-season game on Oct. 30 at home against the New York Knicks.