These Brands Want Girls to Care About STEM

These Brands Want Girls to Care About STEM
A child (L) watches a partial solar eclipse with a woman at the Sydney Observatory on May 10, 2013. Star-gazers were treated to an annular solar eclipse in remote areas of Australia with the Moon crossing in front of the Sun and blotting out much of its light. The annular eclipse, a phenomenal which occurs when the Moon is so close to the Earth that is cannot completely cover the Sun when it passes between it, was seen across a band across northern Australia, while places such as Sydney saw a partial eclipse. AFP PHOTO / Saeed KHAN (Photo credit should read SAEED KHAN/AFP/Getty Images)
A child (L) watches a partial solar eclipse with a woman at the Sydney Observatory on May 10, 2013. Star-gazers were treated to an annular solar eclipse in remote areas of Australia with the Moon crossing in front of the Sun and blotting out much of its light. The annular eclipse, a phenomenal which occurs when the Moon is so close to the Earth that is cannot completely cover the Sun when it passes between it, was seen across a band across northern Australia, while places such as Sydney saw a partial eclipse. AFP PHOTO / Saeed KHAN (Photo credit should read SAEED KHAN/AFP/Getty Images)

The latest trend of empowerment marketing has inundated us with positive messages for women. But some brands aren't letting their message end with a campaign spot. Armed with statistics that girls are likely to be less interested in science, technology, engineering and math (STEM) after the early years of their education (and that only 24 percent of STEM employees are women) some brands have decided to try and do something about that.

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