BETA
This is a BETA experience. You may opt-out by clicking here

More From Forbes

Edit Story

Grow Your Business With Pinterest

This article is more than 9 years old.

If there is one sizzling social media platform right now it would definitely be Pinterest. The site has already skyrocketed to 70 million users and growing. This makes it an appealing resource to drive traffic and increase your brand’s social media presence as well as help with your companies SEO. So if you’re already signed up, then let’s explore how you can earn 100 new followers on Pinterest in a day.

Follow Others

This may be obvious, but it’s a great place to start if you want to build a Pinterest following of quality users. Instead of just following every Pinterest user out there, find users in your field by doing a search of relevant keywords. From there, you can begin to follow the people/board who are sharing similar content. The more you follow, the more you get to follow you back.

By following people you show them that you care.  I personally like to follow relevant people that would be relevant to my company.  Start by searching keywords in your niche.  Find popular people pinning those pins and follow them.

Comment on Popular Pins

Just as with any other social media network, Pinterest is about conversing and engaging with others in the community. Make yourself known in the community be commenting on Popular Pins on Pinterest. Make sure that you leave an insightful comment to illustrate that you care about the topic and are an expert in the field. Better yet, ask a question to stand out a bit more.

Repin Others

Another simple, yet effective, way to get noticed in the Pinterest community is by repinning other users content. This shows that you care enough to share this content with the followers that you already have.

Just remember that a pin has more power than a “like.”  It carries a link with it.  By repinning, you're telling everyone that you like the pins that you're pinning.  Each pin will have a link back to the original source.

Mention Others

Don’t we all love it when we get a shoutout from someone? It’s the same thing on Pinterest. If you’re able to mention someone that deserves mention, then by all means do so. Complementing another Pinterest user for their creativity and hard work is a great way to increase your presence.

I like to mention popular people that are relevant to my business.  Make sure you're not annoying with this.

Share...A Lot

Another obvious technique to increase your number of Pinterest users. Why? Because when you are sharing content - specifically lots of high quality images - you’re increasing the chances of getting noticed. When you get noticed, you’ll gain followers. Keep in mind that the best times to share content on Pinterest is between 2pm-4pm on Thursdays and Saturday mornings.

Join Group Broads

Here’s an easy way to come into contact with Pinterest users who have the same interests as you do. You can then share your boards, or ask to contribute on boards, with these group members. If you spark their interest, they’ll likely begin to follow your account. Check out these tips from Jeff Bullas on this topic.

Jayson Demers recommends pinning to others boards frequently "Anything pinned to these boards becomes publicly or privately viewable, depending on settings. It gives users a simple, clean way of sharing anything that people find visually interesting"  This will also show on other peoples boards as well.

Contribute to Popular Boards

Speaking of contributing to boards, make sure that you’re adding quality pins to the boards with a lot of followers. These followers will become your followers if they enjoy your contribution. The #LetsCelebrate Pin Party is a great example of how this is done.

Connect to Your Pinterest Account to Other Social Networks

A relatively easy way to increase your amount of Pinterest followers in a hurry. All you have to do is connect your Pinterest account to your Facebook, Twitter or any other social media accounts. This way whenever you share an informative or entertaining pin, your friends are now aware that you have a Pinterest account up and running.

Find Friends From Social Networks

You can easily locate contacts from Facebook and Twitter by doing the following:

  1. Click your name at the top of Pinterest then click Find Friends
  2. Follow the instructions to link your account to Facebook or Twitter
  3. Click Follow to follow all of a friend's boards or go to their profile to find specific boards to follow

Because you’re already connected, they will probably follow you. Then you have access to all of their followers.

Run a Contest

Everyone loves contests. And it’s a great way to attract new followers. When you run a contest like a Pin it to Win It contest, people have to follow you in order to be in on the running. You can also use a tool like Rafflecopter to run giveaways and sweepstakes. You can also use the Pinterest Contest App from Wishpond to run Pinterest contests on multiple social media outlets and mobile devices.

These are some of the top ways that I've used to drive large followers to your Pinterest account as well as tons of people to your website.  Biggest piece of advice, be part of the community.  Don't just be about yourself.

What other ways have you found to dominate on Pinterest?